Avery Dennison Launched Bluetooth-Enabled Labels
New smart labels designed for high-value goods provide real-time tracking and tamper evidence for supply chain operators.
Updated on Oct. 12, 2026 in Consumer Goods
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Avery Dennison has introduced the AD Visi product line, utilizing low-energy chip technology to provide enhanced traceability for parcels and pallets. The smart labels are designed to meet increasing industry demands for end-to-end monitoring of high-value shipments.
Why it matters
Operators face rising pressure to ensure security and visibility for high-value cargo throughout global supply chains. These labels provide a durable, thin-profile solution that offers tamper evidence and tracking capabilities to mitigate loss and improve logistics precision.
The labels feature a reading distance of up to 100 meters and a maximum thickness of less than 1 mm. The hardware operates in a temperature range between -30°C and 60°C, providing performance data versus standard labels that typically lack active environment monitoring.
The players
Avery Dennison
A global materials science and manufacturing company specializing in labeling, packaging materials, and radio-frequency identification solutions.
InPlay
A developer of low-power wireless communication chip technology used in industrial sensor and tracking applications.
The details
The AD Visi labels integrate InPlay NanoBeacon chip technology with non-lithium printed batteries to achieve a thin, flexible form factor suitable for pallets and parcels. Two specialized versions allow operators to choose between AD Visi Way for movement tracking and AD Visi Secure for tamper evidence. By utilizing low-energy consumption electronics, the devices maintain consistent communication across long distances without the bulk of traditional active trackers.
Timeline
Late 2026: Initial AD Visi product offering available for order.
Early 2027: Wider product suite launch.
Market Landscape
The rollout represents a technological advancement over existing passive RFID standards by providing active monitoring and extended range. This launch follows the industry trend of shifting from traditional passive RFID tags to active Bluetooth low-energy systems.
Supply chain managers should evaluate whether their current tracking hardware meets the durability and range requirements provided by these new active labels. Review existing logistics budgets and contract timelines to determine if an upgrade to active tracking systems is viable by late 2026.
The takeaway
The move to active, low-energy labels can significantly reduce blind spots for high-value cargo during transit. Monitor the upcoming 2026 release to assess how the AD Visi line integrates with your current inventory management software or shipping workflows.
Further reading
For more on the latest hardware impacting logistics, visit our Consumer Goods section.
Source note: This article includes information reported by Paper, Film and Foil Converter.
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