Mars Will Launch 2027 Snack and Candy Lineup
Retailers should prepare for new flavor profiles and functional snacks in 2027.
Updated on Oct. 13, 2026 in Consumer Goods
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Mars will release its 2027 product lineup featuring new candy and snack offerings across North America. The rollout includes additions like Cheez-It Protein, Pringles Buffalo Wild Wings flavors, and M&M's Peanut Butter Cinnamon Roll.
Why it matters
The company developed these products using research and development to align with consumer trends. This approach aims to boost retail conversion opportunities through specific texture experiences and flavor profiles.
Mars currently holds positions on both the Snack Food & Wholesale Bakery Top 50 and the Candy Industry Global Top 100 lists. The 2027 lineup introduces functional attributes like a 7 g protein content per serving in the new Cheez-It Protein.
The players
Mars
A global manufacturer of snack foods and confectionery products with high-volume distribution in North America.
The details
Mars developed the 2027 portfolio by utilizing internal research and development teams to synthesize consumer insights into new textures and flavors. The lineup includes branded crossovers such as Pringles in three Buffalo Wild Wings varieties and new variations of established snacks like Snickers Almond Xtreme and Skittles Crystals. These products are engineered to occupy specific niches, such as functional protein snacks or limited-edition flavor combinations, to attract varying consumer demographics.
Timeline
Mars will release its new snack and candy lineup in 2027.
Market Landscape
This release follows the growth patterns typical for major industry players ranked on the Snack Food & Wholesale Bakery Top 50 list. By pivoting toward functional attributes and flavor-branded partnerships, Mars is reinforcing its competitive posture within the North American snack sector.
Operators and retailers should prepare for the 2027 product rollout by analyzing historical inventory turnover rates for specialty flavor and functional snack categories. Planning for shelf space allocation now will help prepare for potential shifts in consumer demand when the new products hit the market.
The takeaway
Product innovation in the snack category is increasingly driven by functional benefits and collaborative flavor partnerships. Owners should track which of these new product categories see high sell-through rates to inform future inventory purchasing decisions.
Further reading
For more on industry product shifts, browse the latest updates in Consumer Goods.
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