Poppi Founder Will Launch New Beverage Brand Jetty
The startup from Poppi founder Allison Ellsworth will debut in early November, targeting the competitive beverage market.
Updated on Oct. 13, 2026 in Openings & Closings
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Allison Ellsworth, founder of the beverage company Poppi, will launch a new beverage brand called Jetty on November 9, 2026. Ellsworth announced the upcoming venture via a social media video on October 13, 2026.
Why it matters
The launch follows Ellsworth's previous success with Poppi, which was acquired by PepsiCo for approximately $2 billion. Operators in the consumer goods space are tracking the entry of new brands led by established industry founders to gauge shifting market trends.
The founder previously led Poppi to a $2 billion acquisition by PepsiCo. The new brand, Jetty, is scheduled for a market debut on November 9, 2026.
The players
Allison Ellsworth
Founder of the beverage company Poppi who is now launching the new brand Jetty.
Poppi
A beverage company founded by Allison Ellsworth that was acquired by PepsiCo for approximately $2 billion.
PepsiCo
A global food and beverage corporation that acquired Poppi as part of its expansion into health-oriented beverage segments.
The details
The launch was teased via a social media video featuring liquid-style lettering on a blue and purple background. A landing page has been established for consumer sign-ups to receive brand updates ahead of the official release.
Timeline
October 13, 2026: Ellsworth announced the Jetty brand launch via social media.
November 9, 2026: The new beverage brand Jetty is scheduled to launch.
Market Landscape
This venture follows the $2 billion acquisition of Poppi by PepsiCo, signaling a recurring trend of serial entrepreneurship in the beverage space. The move reflects how high-profile exits often precede new competitive entries within the same industry.
Operators should monitor the branding and distribution strategy of Jetty as a case study in launching new consumer products after a major exit. Pay attention to the brand's digital engagement metrics and positioning when it hits the market in November.
The takeaway
Successful founders often carry significant brand equity into new ventures, which can compress initial customer acquisition timelines. Watch the @whatisjetty Instagram account for product category reveals and distribution details as the launch date approaches.
What happens next
The Jetty beverage brand is scheduled to launch on November 9, 2026.
Further reading
For more on new market entries, see the latest updates in Openings & Closings.
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