Founders Launched AI Agency for Athlete Brand Management

Triple Threat Ventures Group is deploying a new AI platform to help athletes manage their intellectual property and brand deals.

Updated on Oct. 13, 2026 in Startups

Triple Threat Ventures Group has launched an AI platform called Br3kaway to assist athletes in managing intellectual property and securing brand partnerships. AI Illustration. Upload story photo >

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Meghan O'Leary and Kira Karlstrom have launched Triple Threat Ventures Group to provide IP development, career management, and analytics services. The agency utilizes a proprietary AI platform called Br3kaway to help athletes track brand insights and secure partnerships.

Why it matters

The agency aims to close a support gap for college athletes who struggle to professionalize their personal brands. By using agentic AI, the platform provides automated tools to democratize access to brand management, allowing smaller athletes to compete for larger deals.

The agency platform, developed by Sean Conway, drove $1 million in brand deals and 37 million minutes of viewership during a 72-hour live stream in 2025. This performance level serves as a case study for the agency's goal of scaling brand intelligence services.

The players

Triple Threat Ventures Group

A startup agency providing intellectual property development, career management, and data analytics services to high-profile athletes and organizations.

Meghan O'Leary

Co-founder of Triple Threat Ventures Group with a professional connection to Karlstrom spanning two decades.

Kira Karlstrom

Co-founder of Triple Threat Ventures Group and a former professional basketball player in Europe.

Sean Conway

The lead developer responsible for building the Br3kaway brand intelligence platform.

The details

The Br3kaway platform features an agentic AI onboarding process that guides athletes through the articulation of their personal brand identity. It continuously monitors social media communications to surface real-time brand insights. This approach allows the agency to assist clients like USRowing, Twitch, Coach, and Angela Ruggiero in managing complex intellectual property portfolios.

The 2025 StudBudz live stream occurred over 72 hours.
Triple Threat Ventures Group officially launched on October 13, 2026.

Market Landscape

This launch follows the rapid professionalization of the athlete brand management market during the NIL era of collegiate athletics. It represents a pivot toward platform-based, scalable technology solutions for managing complex athlete-to-brand commercial relationships.

Operators looking to monetize niche communities should monitor how agentic AI reduces the cost of managing individual brand partnerships. The shift toward automated onboarding tools suggests a future where high-volume brand management becomes standard for smaller-scale digital talent.

The takeaway

The agency’s success highlights the potential for AI to streamline the labor-intensive process of athlete brand management. Business owners should evaluate whether their existing marketing stacks can integrate similar automated insights to reduce acquisition costs for influencer-driven campaigns.