Binance.US Seeks $100 Million to Expand Operations
The exchange aims to fund a new compliance-focused strategy to better compete with Coinbase and Kraken for U.S. market share.
Updated on Oct. 15, 2026 in Startups
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Binance.US is currently looking to raise $100 million in new capital to expand its digital asset exchange operations in the United States. The exchange, operated by BAM Trading Services, is aiming to enhance its domestic service capabilities under new leadership.
Why it matters
The company is seeking this funding to strengthen its competitive position against incumbents like Coinbase and Kraken. The strategic focus involves prioritizing regulatory compliance, restoring USD-denominated services, and adjusting trading fee structures to attract volume.
Binance.US is targeting $100 million in fresh capital, trailing its previous $200 million seed round that concluded in April 2022 at a $4.5 billion pre-money valuation. The exchange is currently navigating a competitive landscape that demands aggressive fee adjustments and restored service offerings.
The players
Binance.US
A U.S.-based digital asset exchange operated by BAM Trading Services that is legally separate from the global Binance platform.
Stephen Gregory
The current CEO of Binance.US who took office in March 2026 to lead the firm through its current compliance and service-restoration strategy.
Coinbase
A publicly traded, large-scale digital asset exchange and major competitor for market share in the United States.
Kraken
An established global cryptocurrency exchange operating as a major competitor in the United States market.
The details
The firm, which is legally separate from the global Binance platform, is using the proposed funds to build out domestic digital asset operations. Under CEO Stephen Gregory, who took the helm in March 2026, the company is shifting its business model to prioritize compliance and the restoration of USD services. This pivot aims to stabilize operations and recapture market share from established competitors in the U.S. crypto sector.
Timeline
2021: Binance.US attempted a $100 million funding round.
April 2022: The exchange closed a $200 million seed round.
March 2026: Stephen Gregory became CEO of Binance.US.
Market Landscape
This effort follows the April 2022 Binance.US $200 million seed round, which occurred at a $4.5 billion pre-money valuation. The current push signals a departure from that period of growth as the firm re-aligns its business model toward local compliance and service stability.
Operators in the fintech and crypto space should watch how Binance.US modifies its fee structures to regain market share, as these shifts often trigger competitive pricing reactions. Management teams should track these adjustments as a signal for potential volatility in domestic exchange liquidity.
The takeaway
The firm is attempting to reset its operational trajectory by prioritizing compliant, USD-integrated services to compete with larger incumbents. Business operators should monitor the exchange's fee-cut execution as an indicator of broader margin pressure within the domestic crypto trading market.
Further reading
For broader trends in the industry, read more coverage in Startups.
Source note: This article includes information reported by Crypto Briefing.
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