Popsmith Launches Stovetop Poppers at Williams Sonoma
The popcorn brand enters national retail to increase its market presence during the holiday shopping season.
Updated on Oct. 15, 2026 in Retail
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Popsmith has expanded its national retail presence by launching its line of stovetop popcorn poppers, kernels, and seasonings in Williams Sonoma stores. This shift marks a strategic transition from a primarily direct-to-consumer model to widespread brick-and-mortar distribution for the popcorn brand.
Why it matters
By moving into national retail chains like Williams Sonoma, the company is positioning itself to capture increased consumer demand during the peak holiday shopping season. This move follows a successful growth phase that saw the brand achieve broader recognition, including a 2024 inclusion in Oprah's Favorite Things.
The company has served more than 100,000 customers and generated $20 million in lifetime revenue. Popsmith is currently on pace to generate approximately $9 million in total revenue for 2026.
The players
Popsmith
A Santa Monica-based company that manufactures stovetop popcorn poppers, kernels, and related snack accessories.
Williams Sonoma
A national upscale home furnishings and kitchenware retailer that operates a chain of brick-and-mortar storefronts across the United States.
The details
Popsmith produces stovetop popcorn poppers alongside consumable accessories like oils, kernels, and seasonings. The company previously utilized direct-to-consumer sales and limited partnerships with retailers like Costco and Crate & Barrel to scale its operations. This new partnership facilitates broader market access as the brand scales its physical inventory requirements and in-store visibility.
Timeline
2024: The Popsmith Popper was selected for Oprah's Favorite Things.
Q4 2026: The brand launched its products in Williams Sonoma stores nationwide.
2026: Popsmith is projected to generate $9 million in total revenue.
Market Landscape
Popsmith's move into Williams Sonoma reflects the established retail industry trend of leveraging national partnerships to capitalize on holiday inventory expansion. This strategy follows the pattern of other specialty kitchenware brands using high-end retail footprints to transition from online-only models.
Operators in the specialty kitchenware space should monitor how Popsmith leverages its established customer base of 100,000 to manage inventory logistics in a new physical retail channel. The pivot to national retail stores serves as a potential model for firms looking to convert early online success into long-term brick-and-mortar shelf space.
The takeaway
The move demonstrates the value of building brand authority through targeted lists and niche success before pursuing a mass-market retail rollout. Keep track of the company's 2026 revenue performance to determine if the transition to physical retail scales effectively against previous direct-to-consumer margins.
Further reading
For more on industry shifts, visit our Retail section.
Source note: This article includes information reported by The Manila times.
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