U.S. Retail Sales Rise 0.8 Percent in September
Retailers should analyze this 6.3 percent year-over-year growth to benchmark their own revenue performance and inventory needs.
Updated on Oct. 15, 2026 in Economic Indicators

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U.S. retail and food services sales reached $745.0 billion in September 2026, marking a 0.8 percent increase from August. For business owners in the retail sector, these figures reflect a broader 6.3 percent year-over-year growth in consumer spending.
Why it matters
The steady rise in retail performance underscores shifting consumer demand patterns that impact inventory planning and revenue forecasting for brick-and-mortar operators. Understanding these national benchmarks helps local managers assess how their performance aligns with broader market trends.
U.S. retail and food services reached $745.0 billion in September 2026, a 0.8 percent monthly increase and 6.3 percent rise over September 2025. Third-quarter sales overall increased by 5.5 percent year-over-year.
The details
September 2026 sales figures were adjusted for seasonal variation and holiday and trading-day differences, providing a baseline for sector performance. Meanwhile, unadjusted hardware store sales reached $3.89 billion in August 2026, contributing to a year-to-date total of $29.57 billion. This performance compares to $27.02 billion in hardware receipts for the same period in 2025, highlighting varied growth trajectories across retail sub-segments.
Timeline
August 2025: Hardware store sales reached $3.58 billion.
September 2025: Total retail and food services sales benchmark.
July 2026: Hardware store sales totaled $3.94 billion.
August 2026: Hardware store sales reached $3.89 billion.
September 2026: U.S. retail and food services sales reached $745.0 billion.
Market Landscape
The report utilizes NAICS 444 retail classification standards to provide a standardized comparison for building material and hardware supply sales. This data update follows the established reporting patterns defined by these classification standards to track sector-specific growth.
Retailers should use these monthly growth figures to benchmark their own top-line revenue against national sector averages. Monitor your quarterly year-over-year performance against the 5.5 percent aggregate growth rate to identify if you are gaining or losing relative market share.
The takeaway
National retail trends provide a necessary high-level signal for adjusting local inventory levels and staffing budgets. Operators should continue tracking the 5.5 percent year-over-year quarterly increase as a primary performance metric for their specific retail category.
Further reading
For broader trends on market performance, see Economic Indicators.
Source note: This article includes information reported by HBS Dealer.
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