Get After It Media Forms Content Deal With RetroRewind
Broadcast networks gain access to 1.5 million followers to boost promotional reach through new co-developed content.
Updated on Oct. 16, 2026 in Media
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Get After It Media and social-first producer RetroRewind have formed a content partnership to co-develop original programming and promotional materials for television networks. The collaboration aims to leverage the digital reach of RetroRewind to bolster audience engagement across Get After It Media’s broadcast outlets.
Why it matters
Media operators are increasingly turning to digital-native partnerships to bridge the gap between broadcast networks and fragmented social media audiences. By integrating established digital creators, networks seek to improve promotional efficiency and scale viewer reach for advertisers.
RetroRewind brings an audience of 1.5 million followers and generates more than 500 million video impressions each month. These figures represent the digital scale Get After It Media expects to tap into to drive viewership for networks like Retro TV and The Heartland Network.
The players
Get After It Media
A broadcast network group operating Retro TV, The Heartland Network, and Hasbro Legends.
RetroRewind
A digital-first media producer specializing in retro pop culture content for social platforms.
Mat Nastos
A media personality and host tapped to lead initial interstitial content segments for the partnership.
The details
The partnership integrates RetroRewind’s content style—which focuses on 1970s, 1980s, and 1990s pop culture through clips and celebrity interviews—directly into the broadcast network environment. The two companies will produce co-developed content, starting with interstitial segments hosted by Mat Nastos to serve as promotional vehicles for entertainment brands.
Timeline
October 15, 2026: The partnership was officially announced.
Market Landscape
This partnership follows the industry-wide trend of broadcast networks seeking to incorporate social-first digital producers to maintain relevance among legacy-content audiences. It marks a shift toward integrated social-broadcast promotional strategy as networks prioritize digital-native creator clout to compete for shrinking attention spans.
Network operators should evaluate whether their promotional spending aligns with digital-native partners who can guarantee monthly impressions of this magnitude. Consider how repurposing short-form social content could lower production costs for filler or interstitial broadcast segments.
The takeaway
Media networks benefit from tapping into established social audiences to lower the cost of customer acquisition and network awareness. Operators should track the conversion of these digital impressions into measurable broadcast viewership as a key performance metric for similar future collaborations.
Further reading
For broader trends in cross-platform distribution strategies, see our Media section.
Source note: This article includes information reported by TV News Check.
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