Netflix Hired Marketing Manager From Universal
The streaming giant added experience-marketing expertise to its Los Angeles team to support emerging growth efforts.
Updated on Oct. 13, 2026 in Marketing
Netflix appointed Anthony Randazzo as the manager of marketing campaign strategy for experiences in October 2026. He joins the firm in Los Angeles following a nine-year tenure at Universal Destinations & Experiences.
Why it matters
The hire signals an emphasis on integrating entertainment experiences with streaming brand strategy, a shift requiring coordination between creative teams and business objectives.
Anthony Randazzo spent nine years and six months at Universal Destinations & Experiences, where he managed annual marketing budgets of $500,000.
The players
Anthony Randazzo
A marketing strategist who recently transitioned to Netflix after leading campaign strategy for the opening of Universal Epic Universe.
Netflix
A global subscription-based streaming media provider that is increasingly investing in brand experiences and physical activations.
Universal Destinations & Experiences
A division of Comcast that develops and operates global theme parks, resorts, and immersive entertainment destinations.
The details
Randazzo brings a background in managing cross-functional partnerships that link brand strategy and creative execution. In his previous role, he was responsible for developing integrated communication campaigns driven by audience insights. At Netflix, he is expected to apply this framework to the company's evolving experience-based marketing initiatives.
Timeline
June 2016 – April 2017: Served as an intern at Disney Parks & Resorts.
January 2024 – September 2026: Worked as manager of marketing, communication strategy and planning at Universal.
October 2026: Joined Netflix as manager of marketing campaign strategy for experiences.
Market Landscape
This move follows the recent high-profile opening of Universal Epic Universe, which set a benchmark for integrated marketing strategy. Netflix is aligning its talent pool with the industry trend of bridging digital content with physical consumer engagement.
Operators should evaluate how their marketing teams bridge the gap between creative assets and business objectives. Monitor how established brands leverage cross-functional partnerships to scale new customer experiences.
The takeaway
Large-scale campaign launches require a delicate balance of cultural relevance and business rigor. Operators should review their own cross-functional workflows to ensure creative output is consistently tethered to specific, measurable business goals.
Further reading
For more on industry talent shifts, read our latest coverage on Marketing.
Source note: This article includes information reported by Indian Television Dot Com.
