Motive Hired Andrew Bennett as Marketing Chief
The appointment signals a push to scale marketing for Motive's AI platform following a $1.3 billion funding round.
Updated on Oct. 12, 2026 in People
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San Francisco-based Motive has appointed Andrew Bennett as its new Chief Marketing Officer to oversee global brand, demand generation, and product marketing. The hire follows the company's $1.3 billion growth financing round in September 2026.
Why it matters
The move aligns with Motive's efforts to accelerate global expansion and increase the adoption of its AI-driven platform. With revenue growing at 30% year-over-year, the company is prioritizing executive leadership to sustain its momentum.
Motive reported $600 million in annual recurring revenue, reflecting 30% year-over-year growth. This follows the company securing $1.3 billion in growth financing in September 2026.
The players
Andrew Bennett
The new Chief Marketing Officer at Motive with 20 years of marketing and sales leadership experience, including ten years at Smartsheet.
Motive
A San Francisco-based technology company providing an AI-driven platform for physical operations, currently scaling with $600 million in recurring revenue.
The details
Andrew Bennett assumes leadership over Motive's brand, communications, demand generation, and product marketing functions. His background includes prior marketing chief roles at Elementum and Conga, as well as a decade-long tenure at Smartsheet. He will report to the executive leadership team as the company focuses on scaling its AI platform operations.
Timeline
September 2026: Motive secured $1.3 billion in growth financing.
October 12, 2026: Andrew Bennett was appointed as Chief Marketing Officer.
Market Landscape
This appointment follows the pattern of rapid scaling and executive team expansion often seen in companies that secured major growth financing during the 2026 funding cycle. The move underscores the intense focus on AI platform adoption among firms that have recently reached substantial revenue milestones.
Operators should monitor how Motive's expanded marketing leadership shifts the competitive intensity of AI-platform customer acquisition. The $1.3 billion liquidity event suggests the company will likely increase its market presence and product marketing velocity in the coming quarters.
The takeaway
The appointment of a seasoned executive like Bennett signals a pivot toward formalizing marketing operations to match rapid revenue growth. Business owners should track the messaging shifts in Motive's marketing outreach as a proxy for the evolving AI adoption cycle in physical operations.
Further reading
For more on executive shifts and leadership updates, see People.
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