New Automation Brand to Launch at PACK EXPO in October
Industrial operators can access new vendor-neutral integration services designed to modernize multi-brand production lines.
Updated on Oct. 15, 2026 in Consumer Goods
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BW Packaging is set to introduce a new brand, Perpetua, at PACK EXPO International 2026 in Chicago this October 18. The brand will offer automation and integration services specifically designed to assist manufacturers in solving complex operational challenges.
Why it matters
As industrial manufacturers face increasing pressure to modernize, Perpetua offers an OEM-agnostic approach to integrating disparate technologies into a unified production line. This strategy allows businesses to leverage diverse equipment types without being locked into a single vendor's ecosystem.
The new Perpetua brand leverages over 140 years of combined manufacturing experience from Barry-Wehmiller and its associated brands. The division will debut its integration capabilities at Booth S-2100 during the upcoming expo.
The players
BW Packaging
A division of the global manufacturing technology company Barry-Wehmiller, focused on end-of-line and packaging automation.
Perpetua
A new brand launching to provide vendor-neutral manufacturing automation and system integration services.
Barry-Wehmiller
A global supplier of manufacturing technology and consulting services with over 140 years of industry experience.
The details
Perpetua differentiates its offering by applying an OEM-agnostic methodology, which enables the team to identify and link equipment regardless of the manufacturer. By engineering solutions that bridge gaps between systems, the brand intends to help industrial clients streamline their floor operations and increase overall production value.
Timeline
October 18-21, 2026: PACK EXPO International 2026 takes place in Chicago.
Market Landscape
The debut at PACK EXPO International 2026 reflects a growing industry trend toward vendor-neutral integration in large-scale manufacturing environments. This move positions the firm to compete directly with existing system integrators by leveraging the legacy experience of its parent company, Barry-Wehmiller.
Operators currently managing multi-vendor production lines should evaluate their existing integration bottlenecks before the expo to determine if an OEM-agnostic service provider can fill current gaps. Those planning to attend can visit Booth S-2100 to discuss specific automation challenges with the newly formed team.
The takeaway
The move toward agnostic integration suggests a shift away from closed-loop systems, favoring modular flexibility in industrial operations. Operators should keep the October 18-21 event dates on their calendar to assess whether current automation workflows would benefit from third-party integration support.
Further reading
For more on industry shifts in manufacturing, visit Consumer Goods.
Source note: This article includes information reported by Packaging World.
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