Lafayette Floral Shop Added Lego Rental Cafe
The Wright Flower and Brick Shop now offers hourly Lego building sessions to diversify its longstanding retail revenue.
Updated on Oct. 10, 2026 in Openings & Closings
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Wright Flower and Brick Shop has opened a Lego rental cafe in Lafayette, marking a shift for a business that has served the community since 1947. The cafe provides customers with access to a $2,000 inventory of building sets through a reservation system.
Why it matters
The owner introduced this interactive experience to capture consumer demand for experiential retail in a college town. By diversifying into services beyond traditional floral sales, the shop aims to maximize the utility of its physical storefront.
The cafe charges $20 for a two-hour session, supported by an initial Lego inventory valued at $2,000. This adds a new service line to an 85-year-old business history that began in 1947.
The players
Tyler Cotterman
Owner of Wright Flower and Brick Shop who is diversifying the business model into experiential retail.
Wright Flower and Brick Shop
A Lafayette-based small business that combines a traditional 85-year-old floral operation with new recreational service offerings.
The details
The cafe operates via an online booking system that manages two-hour time slots for tables. Inventory is maintained through a direct contract with an authorized Lego distributor, with sets categorized into four sizes. The business continues its traditional flower operations from 9:00 am to 5:00 pm daily.
Timeline
1947: Wright Flowers began serving the Lafayette community.
June 2026: The business moved into its current location.
October 10, 2026: The Lego rental cafe officially opened.
Market Landscape
This move reflects the broader retail experiential pivot trend where service-oriented businesses incorporate entertainment to combat declining foot traffic. It mirrors a shift in how legacy retailers utilize their physical space to remain competitive in modern college markets.
Operators should monitor whether low-margin retail additions like toy rentals effectively cross-sell to higher-margin primary offerings. Success will depend on the owner's ability to maintain high inventory turnover and refresh rental sets to keep repeat customers engaged.
The takeaway
Adding interactive services can revitalize legacy business models by transforming passive retail space into active experiences. Owners should track the utilization rate of these new rental tables as a key performance indicator alongside traditional sales metrics.
Further reading
For more on shifts in local storefront utilization, see Openings & Closings.
Source note: This article includes information reported by Purdue Exponent.
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