Legend Senior Living Execs Held Pie-Throwing Fundraiser
Wichita-based operator leaders raised money for the Alzheimer's Association through an office charity event.
Updated on Oct. 14, 2026 in Philanthropy
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Legend Senior Living executives, including the CEO, COO, and CFO, participated in a fundraiser where staff donated for the chance to throw pies at leadership. The event took place at the company's Wichita home office to support the Alzheimer's Association.
Why it matters
Operators often use localized fundraising challenges to build staff engagement while supporting national corporate social responsibility initiatives. Such events can boost morale and help teams reach specific philanthropic benchmarks like the company's commitment to the Walk to End Alzheimer's.
Legend Senior Living leadership participated in a pie-throwing event featuring six executives and 12 pies to support a $50,000 fundraising commitment. The company operates more than 80 residences and participates in 22 local Walk to End Alzheimer's events across the country.
The players
Legend Senior Living
A national senior housing operator that manages more than 80 residences and serves as a national sponsor for the Walk to End Alzheimer's.
Alzheimer's Association
A non-profit voluntary health organization focused on care, support, and research for those affected by Alzheimer's disease.
The details
At a recent home office cookout in Wichita, Legend Senior Living associates paid for the opportunity to toss pies at six company leaders, including the CEO, COO, and CFO. This activity serves as one of several internal fundraising methods used by the company, which also organizes T-shirt sales, art benefits, and carnivals to support the Alzheimer's Association. As a national sponsor, the organization leverages its network of over 80 residences to drive donations through 22 local walks.
Timeline
October 14, 2026: Company executives participated in the pie-throwing fundraiser.
Market Landscape
Corporate community engagement programs often mirror the structure of major national charity initiatives like the Walk to End Alzheimer's to drive localized participation. This event highlights how senior care operators leverage national partnerships to incentivize internal culture and philanthropy.
Operators can utilize small-scale, high-engagement office events to meet larger corporate social responsibility goals and keep staff aligned with national partners. When planning similar fundraisers, ensure the mechanism aligns with organizational culture while maintaining clear ties to the supported nonprofit.
The takeaway
Using creative engagement tools like internal challenges can help maintain momentum for multi-site philanthropic goals. Consider mapping out a calendar of local, low-cost events to help your team hit annual fundraising targets for national partner organizations.
Further reading
For more on industry charitable initiatives, explore Philanthropy.
More information
Find tools to support your own corporate social responsibility programs on the Alzheimer's Association portal.
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