The Sports Bra Will Open Boston Franchise in Fall 2026
A group of local owners will bring the women's sports-focused bar concept to a 3,243-square-foot space in Boston.
Updated on Oct. 13, 2026 in Openings & Closings
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The Sports Bra Boston is scheduled to launch in the city's Financial District by Fall 2026. The new location at 2 Broad Street will operate as a franchise dedicated to broadcasting local and national women's sports.
Why it matters
The expansion follows strong attendance at initial pop-up events in the area, signaling a localized demand for dedicated women's sports viewing venues. Operators can track this model as a way to scale niche-interest concepts through franchising.
The new franchise will occupy 3,243 square feet at 2 Broad Street, with ownership led by a group of eight local residents. This move scales the original Portland-based concept established in 2022.
The players
The Sports Bra
A sports bar concept founded in Portland, Oregon, that exclusively features women's sports.
Jenny Nguyen
The founder and developer of The Sports Bra brand and its nationwide franchising strategy.
Watch With Us Boston
An entity formed by eight local residents to manage and operate the Boston franchise.
The details
The ownership group, operating as Watch With Us Boston, signed a franchise agreement in early 2025 to replicate the model pioneered by Jenny Nguyen. The team is currently renovating the former Tiki Rock space to accommodate the specialized viewing venue. The establishment will differentiate its operations by focusing exclusively on broadcasting games featuring women athletes.
Timeline
2022: Original Sports Bra location opened in Portland, Oregon.
2024: Ownership group formed Watch With Us Boston.
Early 2025: Ownership group signed a franchise agreement with The Sports Bra.
2025: Founder Jenny Nguyen announced nationwide franchise expansion.
Fall 2026: Scheduled opening of The Sports Bra Boston.
Market Landscape
The expansion follows the 2022 opening of the original Sports Bra in Portland, marking a transition from a standalone local concept to a scalable national franchise model. The move reflects an increasing effort to formalize niche sports-viewing venues into a recognized segment.
Operators in the hospitality sector should monitor the performance of this franchise launch as a indicator of demand for specialized, niche-focused athletic venues. The group's reliance on pop-up events as a precursor to a permanent lease offers a replicable strategy for testing market viability.
The takeaway
This entry highlights the potential to turn consistent pop-up turnout into a permanent brick-and-mortar venture through franchising. Prospective operators should track local pop-up engagement metrics as a quantitative basis for securing long-term real estate leases.
Further reading
For broader trends in local retail and restaurant shifts, see Boston Openings & Closings.
Source note: This article includes information reported by Boston.
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