STRONG Pilates Launched First Maryland Studio in Gambrills

The fitness brand is expanding into D.C. suburbs, with five more locations planned to open by early 2027.

Updated on Oct. 8, 2026 in Openings & Closings

Bold vector editorial illustration of a modern rowing-pilates machine in a bright studio, depicting a new boutique fitness expansion. — STRONG Pilates officially opened its first Maryland location in Gambrills this week, marking the start of a planned six-studio expansion across the Washington, D.C. area. AI Illustration. Upload story photo >

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STRONG Pilates opened its first Maryland studio at 1041 Route 3 N. in Gambrills on Sept. 5, 2026. The company is currently executing a six-location expansion plan across the state.

Why it matters

The brand is targeting Washington, D.C. suburbs to grow its footprint, a move that increases competitive pressure on local boutique fitness operators. The expansion utilizes a specialized equipment model designed to differentiate its group training classes from traditional competitors.

The company has committed to six total studios across Maryland, with three locations already identified for development. The rollout follows the successful launch of the Gambrills site, which operates as the first facility for the brand in the state.

The players

STRONG Pilates

An international boutique fitness chain specializing in group classes that utilize proprietary rowing and cycling equipment.

The details

STRONG Pilates differentiates its market offering through the use of proprietary equipment including the Rowformer and Bikeformer. These machines combine strength, cardio, and Pilates training into a single group session. By anchoring its expansion in the D.C. suburbs, the company is building a regional presence intended to scale its specialized instructional model to a broader client base.

Sept. 5, 2026: Opened first Maryland studio in Gambrills.
Oct. 31, 2026: Opening of Columbia studio in Hickory Ridge Village Center.
January 2027: Opening of Gaithersburg studio.

Market Landscape

This move follows the standard boutique fitness studio expansion model, which targets high-density suburban corridors to build brand awareness. It reflects a shift toward specialized, equipment-heavy group training as firms look to differentiate themselves from broader gym concepts.

Operators in the D.C. suburbs should monitor local commercial real estate absorption in lifestyle centers, as the brand seeks prime retail space for its upcoming Bethesda, Rockville, and Silver Spring sites. Fitness studio owners should prepare for intensified competition for local membership share.

The takeaway

STRONG Pilates is leveraging a specialized equipment strategy to scale into the Maryland market. Local operators should track the company's progress in securing sites in Bethesda, Rockville, and Silver Spring as a signal for shifting demand in the boutique fitness segment.