Anytime Fitness to Open New Gym in Lansing in October
The fitness center will anchor a storefront at The Venue, impacting neighboring businesses through increased foot traffic.
Updated on Oct. 16, 2026 in Openings & Closings
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Anytime Fitness is set to open a new location in Lansing this month at 2010 E. Michigan Avenue. The fitness center will occupy a first-floor storefront in the mixed-use building known as The Venue.
Why it matters
The new site expands the brand's local footprint beyond its existing East Lansing and Haslett gyms. This development integrates fitness operations into a mixed-use setting alongside established neighborhood tenants like Pablo's Mexican Restaurant and Strange Matter Coffee.
This opening adds a third location to the brand's local presence, complementing existing gyms in East Lansing and Haslett. The storefront is situated at 2010 E. Michigan Avenue.
The players
Anytime Fitness
A global franchisor of 24-hour health and fitness clubs that operates through independently owned locations.
The details
The fitness center will anchor a first-floor space within The Venue, a mixed-use property that already hosts local retail and dining operations. By locating in a multi-tenant building alongside Strange Matter Coffee and Pablo's Mexican Restaurant, the gym gains proximity to existing pedestrian traffic. The business model relies on integrating traditional gym access into a high-visibility commercial corridor.
Timeline
October 2026: The new Lansing gym is scheduled to open.
Market Landscape
This opening follows the broader trend of fitness operators utilizing ground-floor space in mixed-use developments to capture localized foot traffic. It positions the gym within a dense cluster of commercial activity similar to common urban infill strategies.
Operators in mixed-use environments should monitor how the new gym's traffic impacts parking and shared building access in The Venue. Local business owners may see a shift in neighborhood foot traffic patterns once the facility begins 24-hour operations.
The takeaway
The addition of a fitness center to an established retail building demonstrates the continued demand for anchor tenants that drive regular consumer visits. Business operators should assess whether their current lease arrangements account for the increased building traffic that high-frequency tenants create.
Further reading
For updates on local commercial site developments, visit Openings & Closings.
Source note: This article includes information reported by Lansing State Journal.
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Do you believe more 24-hour fitness centers in your area encourage healthier local lifestyles?
