Liquid Planet Opened New Broadway Location
The local coffee shop operator has expanded its footprint with a new Broadway storefront featuring a drive-thru.
Updated on Oct. 11, 2026 in Openings & Closings
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Liquid Planet recently expanded its Missoula operations by opening a new storefront on Broadway. The location now features a drive-thru, joining the company's existing site at the University campus on Arthur Avenue.
Why it matters
The company’s shift to a new Broadway site follows the 2026 closure of its Brooks location. This move changes the firm’s competitive reach and accessibility for area customers.
Liquid Planet currently operates 2 locations following its expansion to Broadway. This count reflects a consolidation from its previous footprint that included the shuttered Brooks location.
The players
Liquid Planet
A local coffee shop operator with two active locations in Missoula.
UPS Store
A retail business service franchise occupying the same building as the new Liquid Planet.
CubCloud AI
A local business entity sharing the commercial building on Broadway.
The details
The new storefront is situated in a shared building alongside a UPS Store and CubCloud AI. By integrating a drive-thru, the operator is adjusting its service model to increase traffic flow compared to its previous configuration. This expansion marks a strategic pivot for the local chain after moving away from its former Brooks site.
Timeline
2026: The Liquid Planet Grille on Brooks closed.
October 5, 2026: The new Liquid Planet location opened on Broadway.
Market Landscape
This opening marks the company's latest physical expansion following the closure of its Brooks site earlier in 2026. The move reflects a broader trend of local businesses relocating to high-traffic corridors like Broadway.
Operators in the area should monitor how the addition of a drive-thru impacts local traffic and customer convenience on Broadway. Owners looking for real estate should note the ongoing turnover in high-traffic corridors currently shared by retail and AI-focused service tenants.
The takeaway
This expansion illustrates the importance of proximity to diverse anchor tenants when selecting new service locations. Operators should track how the shift from the Brooks location to a drive-thru-equipped Broadway site affects overall sales volumes in the next quarter.
Further reading
For more on local commercial property changes, visit Openings & Closings.
Source note: This article includes information reported by Z100.
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