Ross Dress for Less Opened Parsippany Location
The retailer has moved into a former Michaels site to expand its presence in local shopping centers.
Updated on Oct. 10, 2026 in Retail
Live Poll
Do you believe new discount retail chains benefit your local shopping community?
Ross Dress for Less has officially opened a new 24,702-square-foot store at 1099 Route 46 in the Troy Hills Shopping Center. This launch marks a continuation of the retailer's broader expansion strategy, which includes plans for 110 total new store openings this year.
Why it matters
The new storefront replaces a former Michaels, utilizing established retail footprints within a high-traffic center that already includes national retailers like Target, Floor and Decor, and Petco. This move reflects the chain's strategy of backfilling existing commercial real estate to maintain its scale.
The new Ross location spans 24,702 square feet, positioning it within a shopping center that hosts a 65,106-square-foot Target, a 61,121-square-foot Floor and Decor, and a 14,806-square-foot Petco. Ross Stores currently operates a total portfolio of 2,283 combined locations.
The players
Ross Stores
A national off-price retail chain based in Dublin, California, that operates over 2,000 locations across two distinct brands.
The details
Ross Dress for Less acquired the space formerly occupied by Michaels at 1099 Route 46. The company leverages its massive national retail scale to negotiate pricing and secure inventory, which it then deploys across its footprint of over 2,000 stores. By selecting an existing site within the Troy Hills Shopping Center, the retailer gains immediate access to the customer traffic patterns already established by nearby anchors.
Timeline
October 10, 2026: The Parsippany store officially opened for business.
Market Landscape
This opening follows the company's publicly stated 2026 planned store expansion target of 110 new units. The store fits the firm's established pattern of backfilling retail spaces previously held by other national brands to capitalize on existing shopping center foot traffic.
Local business owners should track how the addition of this large-format retailer influences parking and foot traffic density in the Troy Hills Shopping Center. Operators in the area should monitor whether the store's arrival alters the competitive pricing dynamic for nearby discount or apparel sellers.
The takeaway
Large retailers like Ross focus on backfilling established centers to optimize infrastructure costs rather than building new construction. Monitor the tenant mix in your local centers to identify shifts in customer traffic that may follow new anchor store arrivals.
Further reading
For more industry news on regional store developments, visit our Retail section.
Source note: This article includes information reported by Parsippany Focus | "All Local, All Parsippany".
Live Poll
Do you believe new discount retail chains benefit your local shopping community?
