PopUp Bagels Will Open Times Square Shop on October 16
The chain will expand its presence in New York City with a new storefront at 1501 Broadway.
Updated on Oct. 13, 2026 in Openings & Closings
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PopUp Bagels is set to open a new location at 1501 Broadway in Times Square on October 16, 2026. This marks the ninth New York City site for the brand, which will operate until 9 p.m. daily.
Why it matters
The opening reflects the brand's rapid expansion following a $27 million majority investment from Stripes in 2025. With a valuation of $300 million, the company is scaling its high-traffic retail footprint across major urban centers.
The company currently operates 8 existing locations in New York City and carries a total valuation of $300 million. This growth is backed by a $27 million majority investment from Stripes finalized in 2025.
The players
PopUp Bagels
A bagel retail chain founded in 2020 that emphasizes a specific consumption method and maintains a high-growth valuation.
Stripes
A private investment firm that holds a majority ownership stake in the bagel chain following a 2025 capital infusion.
The details
The new storefront at 1501 Broadway supports both on-site purchases and online pre-orders for its signature products. The shop will feature the brand's trademarked Grip, Rip and Dip eating method and introduce two new proprietary schmears to the local menu.
Timeline
The Times Square location opens on October 16, 2026.
Grand opening festivities begin on October 16, 2026, at 7:00 a.m.
The shop will maintain daily operations until 9 p.m.
Market Landscape
This opening exemplifies the trend of private equity-backed boutique food brands securing prime, high-footfall real estate to accelerate brand visibility. It mirrors the strategic scaling seen in other recent major urban retail rollouts.
Operators in high-traffic retail corridors should monitor how this footprint expansion impacts local competition for commercial leases and consumer foot traffic. Keep watch on how the chain's operational model adjusts to the extended 9 p.m. daily hours in a high-density tourist hub.
The takeaway
Rapid scaling of retail concepts often requires a combination of high-visibility locations and strong private equity backing to sustain growth. Monitor how this flagship location performs against traditional neighborhood-focused bagel shop metrics through the next quarter.
Further reading
For more updates on the city's shifting retail footprint, visit Openings & Closings.
Source note: This article includes information reported by Forbes.
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