SWBR Promoted Josh Greenaker to Technology Director
The architectural firm has appointed Josh Greenaker to oversee digital strategy and operational technology resources.
Updated on Oct. 9, 2026 in People
Rochester-based firm SWBR has promoted Josh Greenaker to the role of Technology Director. In this position, Greenaker leads the company's digital strategy and technology initiatives while supporting project delivery.
Why it matters
The appointment highlights how architecture firms are increasingly centralizing digital strategy to manage complex project workflows. By aligning technology resources directly with operational and design delivery, SWBR aims to optimize its housing, workplace, and nonprofit project planning.
This appointment marks one leadership change at SWBR involving an AIA-designated professional. The scope of the role encompasses all digital strategy, operational resources, and technology-driven project delivery for the firm.
The players
SWBR
A Rochester-based architectural firm specializing in housing, workplace, and nonprofit design projects.
Josh Greenaker
An AIA-designated professional and newly appointed Technology Director responsible for digital strategy and operational resources.
The details
As Technology Director, Greenaker is responsible for integrating digital strategy into the firm's core architectural workflows. This involves overseeing the technical resources that underpin project delivery and providing specialized input on planning and design for the firm's housing, workplace, and nonprofit sectors. The shift suggests a focus on standardizing technology to support multi-disciplinary building projects.
Timeline
October 9, 2026: The promotion of Josh Greenaker was announced.
Market Landscape
The move follows a documented industry trend of architecture firms elevating technical leadership to integrate digital strategy into project delivery. It reflects a shift toward prioritizing firm-wide technology infrastructure to manage increasingly complex design and planning requirements.
Operators in the design and construction sectors should monitor how this centralization of technology impacts project delivery timelines. Evaluating whether your firm requires a dedicated digital strategy lead can improve operational efficiency during complex planning phases.
The takeaway
The appointment underscores the growing necessity of specialized technology leadership in managing multifaceted architectural design projects. Firms should evaluate their own digital strategy to ensure that technology resources are being leveraged effectively across all project types.
Further reading
For more on local leadership changes, visit People.
Source note: This article includes information reported by Rochester Business Journal.
