Here We Go! Coffee Opened Highland Square Storefront

The roaster expanded its mobile coffee cart model into a permanent brick-and-mortar location in Akron.

Updated on Oct. 13, 2026 in Openings & Closings

Here We Go! Coffee Opened Highland Square Storefront

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Here We Go! Coffee opened a permanent storefront at 1028 Jefferson Ave in Akron in September 2026. The expansion marks a transition for the business, which previously operated primarily as a mobile roastery and coffee cart.

Why it matters

The move from mobile cart to a permanent address allows the business to establish a fixed local presence while scaling its existing roasting operations. Owners Eric and Lindsay Razo transitioned to this model to build a lasting storefront within the Highland Square community.

Founded in 2023, the business has moved from its mobile cart model to a permanent building originally constructed in 1913. The company is currently staffed by its owners, with plans to hire additional employees as operations stabilize.

The players

Eric and Lindsay Razo

The owners and operators of the coffee roastery who managed the transition from a mobile-based business model.

Here We Go! Coffee

An Akron-based roastery and coffee retailer that recently moved into a brick-and-mortar storefront.

The details

The business operates on a split-focus schedule, with coffee roasting occurring on Mondays and Tuesdays and storefront retail hours set for Wednesday through Saturday. Owners Eric and Lindsay Razo funded the expansion using a combination of a loan from a family member and contributions from friends. Future operations involve a planned build-out of the site to support a permanent coffee setup.

1913: The storefront building was originally constructed.
2023: Here We Go! Coffee was founded.
August 2025: The owners purchased a mobile cart.
September 2026: The Jefferson Avenue storefront opened.

Market Landscape

This expansion follows the common industry pattern of using mobile commerce to test market demand before committing to long-term commercial lease obligations. The shift into Highland Square represents a move toward institutional stability typical for roasteries looking to scale.

Operators considering a shift from mobile to permanent retail should account for the increased overhead of maintaining a century-old building. Owners should verify that their business model can support the shift from variable mobile costs to fixed real estate occupancy expenses.

The takeaway

The transition from a mobile cart to a permanent storefront requires balancing fixed facility costs with the growth potential of an established physical footprint. Owners should track retail traffic patterns during the Wednesday to Saturday operating window to inform future hiring decisions.