Cincinnati Enquirer Launched New Branding Campaign
Local advertisers and businesses should monitor how the newspaper updates its image to compete as a modern digital news source.
Updated on Oct. 13, 2026 in Advertising
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The Cincinnati Enquirer has debuted a marketing campaign titled A Bit Extra Extra since 1841. The effort aims to reposition the city's last surviving daily newspaper as an essential digital news provider.
Why it matters
The campaign seeks to update the publication's brand image to remain relevant in a digital-first media landscape. This strategic shift reflects an attempt to maintain market reach for businesses that rely on the paper for local advertising.
The Cincinnati Enquirer has maintained operations for 185 years since its founding in 1841. It currently serves as the last remaining daily newspaper in Cincinnati.
The players
The Cincinnati Enquirer
The last surviving daily newspaper in Cincinnati and a property of the USA Today company.
Curiosity
An advertising agency that developed the creative materials for the new branding campaign.
The details
Produced by the agency Curiosity, the campaign utilizes billboards and digital kiosks throughout Cincinnati. The creative content incorporates local cultural references to strengthen community ties. This initiative represents the newspaper's latest effort to pivot from a legacy print focus to a modern digital engagement strategy.
Timeline
April 10, 1841: The Cincinnati Enquirer published its first issue.
Late fall 2026: The campaign will expand into audio, video, and social media activations.
Market Landscape
The Enquirer's campaign follows the broader industry pattern of historic print publications attempting to secure long-term viability through digital modernization. This strategy mirrors efforts by other legacy media outlets to shift reader and advertiser focus toward digital-only content models.
Local businesses should watch whether this branding pivot effectively boosts the newspaper's digital audience metrics, which could impact future advertising reach. Operators should monitor the paper's upcoming social and video expansions to determine if these new channels offer more effective placements for local brand visibility.
The takeaway
Legacy brands must continuously refresh their messaging to maintain relevance in a digital-first marketplace. Operators should monitor the results of this transition as a potential indicator of how regional media outlets are adapting their platforms to capture modern consumer attention.
What happens next
The campaign is scheduled to extend into audio, video, and social activations in late fall 2026.
Further reading
For more on industry marketing shifts, see Advertising.
Source note: This article includes information reported by MediaPost.
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