L.L. Bean Will Open Greenville Store in 2028
Retailers planning expansion to Greenville's County Square project should track this anchor tenant's timeline.
Updated on Oct. 12, 2026 in Openings & Closings
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L.L. Bean plans to open a new retail location in the County Square redevelopment in Greenville, South Carolina, in Spring 2028. The store will join a massive mixed-use development spanning 37 acres along University Ridge.
Why it matters
The addition of a major national retailer like L.L. Bean signals the scale of the $1.1 billion County Square project, which aims to integrate retail, office, and residential space. Operators should monitor how such anchor tenants influence local traffic and retail demand in the area.
The $1.1 billion County Square development will include 3 million square feet of office, retail, hotel, and residential space on a 37-acre site. This marks an expansion for L.L. Bean, which currently operates 75 stores across 21 states.
The players
L.L. Bean
A Freeport, Maine-based retailer known for its direct-to-consumer model and growing physical footprint.
RocaPoint
The master developer managing the $1.1 billion County Square project.
Shawn Gorman
The executive chairman of the board for L.L. Bean.
The details
L.L. Bean will anchor the large-scale redevelopment project being managed by master developer RocaPoint. The site will also host other major retail brands, including Whole Foods, Pottery Barn, and Williams Sonoma. Businesses operating in the vicinity should anticipate significant shifts in foot traffic and regional commercial density upon the site's completion.
Timeline
Spring 2028: Expected opening of the L.L. Bean store in Greenville.
Market Landscape
The Greenville County Square redevelopment follows the national industry trend of converting underutilized municipal land into high-density, mixed-use commercial hubs. This project aligns with the strategies of major retailers seeking to capture affluent demand within revitalized urban centers.
Local operators should evaluate how the arrival of major national anchors will impact commercial real estate pricing and competitive dynamics in the surrounding Greenville market. Monitoring the construction milestones for this 37-acre site will be critical for regional logistics and retail planning.
The takeaway
Large-scale developments like County Square represent a significant shift in the competitive baseline for local retailers. Business owners should track the construction timeline of the 3 million-square-foot development to prepare for changes in regional consumer traffic patterns.
Further reading
For more on local retail shifts, visit our Openings & Closings section.
Source note: This article includes information reported by The Herald.
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