Wush Hospitality Group Will Open Deep Ellum Venue
The multifaceted space in Dallas will feature a walk-up kitchen and wedding chapel to serve local daily demand.
Updated on Oct. 13, 2026 in Openings & Closings
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Wush Hospitality Group is set to debut its multi-concept venue, Boots and Booze, in the Deep Ellum neighborhood of Dallas on October 23, 2026. The site will combine an outdoor bar, a walk-up kitchen, and a wedding chapel to provide a versatile space for social interactions.
Why it matters
The venue utilizes a fragmented service model to maximize revenue potential across different dayparts, from morning coffee to weekend brunch and event hosting. By integrating a wedding chapel alongside food and beverage operations, the group aims to capture specialized event traffic in an urban setting.
The venue occupies 3014 Main St. in Dallas and leverages the 20 years of entertainment space development experience held by lead Sherry Hazrati. The site is designed to capture foot traffic throughout the day via a walk-up window and specialized event space.
The players
Wush Hospitality Group
An operator focused on developing multifunctional entertainment and social hospitality spaces.
Sherry Hazrati
A lead on the hospitality team with two decades of professional experience in developing entertainment environments.
Noor Jehangir
A member of the leadership team overseeing the new venue project.
David Alex Owusu
A member of the leadership team overseeing the new venue project.
The details
The facility operates through distinct service channels, including The Window, which provides to-go meals and beverages, and The Courtyard for seating. Operations shift from morning coffee and breakfast to lunch and dinner menus to sustain traffic flow. Additionally, the inclusion of the Shotgun Wedding Chapel creates a secondary revenue stream for the group beyond standard food and drink sales.
Timeline
October 23, 2026: Boots and Booze debuts its first phase.
6:30 am weekdays: The Window serves coffee and breakfast.
11 am weekends: The Window begins serving brunch.
Market Landscape
The project follows the urban strategy of combining high-turnover food service with fixed-event capacity to maximize site utilization. It marks a departure from traditional single-purpose restaurant models in the Dallas entertainment district.
Operators looking at similar multi-use sites should track how the shift from a walk-up window to a full-service scratch kitchen impacts local labor costs and throughput efficiency. Evaluating the cross-utilization of space, such as the wedding chapel, can provide a model for diversifying revenue during off-peak hours.
The takeaway
This development demonstrates how combining diverse social functions within one footprint can hedge against fluctuations in dining demand. Monitor the performance of the integrated chapel to see if this hybrid event-hospitality model effectively increases total site revenue compared to traditional dining spaces.
Further reading
For more on industry shifts and new site launches in the area, visit Openings & Closings.
Source note: This article includes information reported by CultureMap Dallas.
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