ABC13 Launched 46th Annual Share Your Holidays Drive

Houston businesses can support local relief efforts as regional food insecurity reaches 19.4% among Texas residents.

Updated on Oct. 4, 2026 in Philanthropy

Crates of fresh produce and canned goods stacked neatly in a sunlit distribution warehouse for a regional food relief campaign. — ABC13 has launched its 46th annual Share Your Holidays drive, aiming to support the Houston Food Bank as food insecurity rates rise across southeast Texas. AI Illustration. Upload story photo >

Live Poll

Do you believe local food banks in your area have the support needed to combat hunger?

ABC13 has kicked off its 46th annual Share Your Holidays food drive to benefit the Houston Food Bank. The campaign aims to address rising food insecurity in southeast Texas, where current estimates show that one in five Texans faces difficulty accessing consistent, nutritious meals.

Why it matters

The drive seeks to mitigate the impact of a 19.4% state food insecurity rate, up from 17.6% just one year ago. For Houston operators, this highlights a growing community need as projected food price increases of 3% threaten to further strain household budgets and local social services.

The Houston Food Bank provided 143 million meals in Fiscal Year 2025 to serve a population where 1 million people are food insecure. Organizers note that $1 in donations currently provides three meals for the food bank.

The players

ABC13

A Houston-based television station that manages regional news programming and long-running community outreach initiatives.

Houston Food Bank

A major nonprofit organization that coordinates large-scale food distribution and meal services across the southeast Texas region.

Citgo

An energy company and fuel retailer that serves as a primary corporate sponsor for the 2026 campaign.

The details

The campaign utilizes digital collection methods, allowing donors to contribute by texting SYH2026 to 71777 or scanning QR codes during station newscasts. This infrastructure supports a broad collection network with drop-off sites across the Houston region, including Galveston, Baytown, Sugar Land, Pearland, Richmond, Rosenberg, and Montrose. Organizers intend to surpass the 2013 record of 1,627,115 meals collected in a single drive.

1980 marked the inaugural launch of the Share Your Holidays food drive.
2013 set the historical campaign record of 1,627,115 meals collected.
Dec. 31, 2025, concluded the previous year's campaign cycle.
Dec. 1, 2026, serves as the scheduled date for a large-scale food donation drop-off event.

Market Landscape

This campaign follows established patterns for regional food security initiatives grappling with broader economic volatility. The drive's success remains benchmarked against the USDA's Consumer Price Index projections, which anticipate food prices will increase 3% in the coming years.

Houston business owners should monitor the 3% projected increase in food costs as they plan corporate social responsibility budgets for the upcoming year. Utilizing digital donation channels allows for efficient, tax-deductible participation that can be tracked throughout the campaign.

The takeaway

Operators should recognize that local food insecurity is currently rising at a rate of nearly 2 percentage points annually. Business leaders should consider incorporating these trends into their community engagement strategies while preparing for the operational cost impacts of projected inflation.