Local Veteran Grows Tire Franchise to $16M Revenue

Owners can scale operations by dividing labor between field management and financial oversight.

Updated on Oct. 14, 2026 in Military Jobs

Local Veteran Grows Tire Franchise to $16M Revenue

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U.S. Army veteran Jason Summers expanded his RNR Tire Express operation to eleven locations, hitting $16 million in annual revenue. The Lubbock-based business was named the 2024 Franchisee of the Year by the International Franchise Association.

Why it matters

The company’s growth model highlights how a partnership structure—splitting operational and financial duties—can facilitate scaling across multiple regional markets. This approach demonstrates a pathway for entrepreneurs to transition from initial capital deployment into multi-unit operations.

The firm generated $16 million in revenue across eleven locations last year, a significant jump from the $140,000 initial investment used to launch the venture. Nationally, veteran-owned businesses currently total 2 million enterprises, employing 5 million people with $1.3 trillion in annual revenue.

The players

Jason Summers

Army veteran and operator who manages the daily operations of an eleven-location tire franchise.

A.J. Arthus

Business partner responsible for the financial management and oversight of the tire franchise.

RNR Tire Express

A franchise network recognized as the 2024 Franchisee of the Year that operates eleven retail tire locations.

International Franchise Association

A trade association that provides industry benchmarking and recognition for franchise operators.

The details

Summers, who served in the U.S. Army from 1992 to 1998, launched the venture by liquidating his 401(k) to secure startup capital. He manages day-to-day store operations while his partner, A.J. Arthus, focuses on the company’s financial strategy. This division of labor has supported expansion from their first Lubbock site to locations in Tucson, Arizona, Clovis, New Mexico, and the Rio Grande Valley.

1992-1998: Jason Summers served in the U.S. Army.
2024: RNR Tire Express was named Franchisee of the Year.
2025: The company generated $16 million in annual revenue.

Market Landscape

This growth trajectory aligns with data showing that 56% of veteran entrepreneurs seek business ownership to provide a sense of purpose. It mirrors the broader economic impact of veteran-owned firms, which generate $1.3 trillion in annual revenue across the United States.

Operators looking to scale should consider whether their current management structure allows for effective delegation between operations and finance. Evaluating the cost of initial capital versus long-term revenue targets remains a critical metric for multi-unit growth.

The takeaway

The transition from a single-unit startup to a multi-state franchise often requires a deliberate separation of operational and financial responsibilities. Business owners should monitor the success of such structures to determine if their own ventures are ready for a similar expansion in unit count.