Millers Association Set New Priorities for 2027
The North American Millers' Association will focus on grassroots advocacy and sustainability to combat declining consumption.
Updated on Oct. 10, 2026 in Agriculture
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The North American Millers' Association concluded its 2026 annual meeting in San Antonio, where leadership finalized a new strategic agenda. The organization will prioritize addressing declining consumption and macroeconomic pressures in the coming year.
Why it matters
The association's shift toward grassroots advocacy and renewed sustainability efforts aims to stabilize market sentiment amidst changing political forces. These organizational changes signal a defensive pivot for the milling sector to address industry-wide demand shifts.
Chris Giguere assumed the role of chair for the 2026-2028 term, leading the organization as it pivots to address industry headwinds. The association also honored 11 retired members during the event.
The players
North American Millers' Association
An industry trade organization representing grain milling companies and their interests in federal policy.
Chris Giguere
The incoming chair of the North American Millers' Association tasked with overseeing the group's 2026-2028 strategic agenda.
Grain Foods Foundation
A research and communications organization that partners with industry groups to promote the nutritional benefits of grain-based foods.
The details
NAMA leadership is responding to macroeconomic and political pressures by formalizing a strategy that includes the rollout of new communication tools in 2027. The organization intends to partner with the Grain Foods Foundation to counteract industry-wide misinformation. Additionally, the group plans to reinvigorate its sustainability working group to better align with evolving operational standards.
Timeline
Oct. 1-4, 2026: NAMA held its annual meeting in San Antonio.
2026-2028: Chris Giguere serves as NAMA chair.
2027: NAMA plans implementation of new action items.
Market Landscape
This pivot updates the 2024 association strategic plan by recalibrating objectives for the 2027 operational cycle. The changes reflect a broader industry response to shifting consumption patterns and external political pressures.
Operators in the milling and grain sector should prepare for new advocacy messaging and compliance requirements arising from the 2027 sustainability initiatives. Monitor the association's upcoming communication tools to align internal marketing and supply chain transparency with the new industry standards.
The takeaway
NAMA's focus on grassroots advocacy and sustainability indicates a concerted effort to counteract negative consumer demand trends. Members should prepare for increased engagement requirements from the association starting in early 2027.
Further reading
For broader trends in industry governance, explore the Agriculture section.
Source note: This article includes information reported by World Grain.
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