Thankful and Thoughtful Initiative to Distribute 10,000

Utah operators can leverage this gratitude initiative to structure community engagement for their own teams.

Updated on Oct. 15, 2026 in Philanthropy

Vector illustration of a bundle of blank note cards tied with twine and sage, representing a community gratitude project. — Founder Jenn Drummond launched the Thankful and Thoughtful initiative in Utah, aiming to distribute 10,000 thank you cards by November 2026. AI Illustration. Upload story photo >

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Would you participate in a community initiative to send handwritten thank you cards?

Utah-based founder Jenn Drummond is launching the Thankful and Thoughtful initiative, which aims to distribute 10,000 thank you cards during November 2026. This community effort, centered on promoting gratitude, will hold its first official card-writing events on October 26, 2026.

Why it matters

The initiative serves as a model for businesses looking to integrate community engagement and corporate social responsibility into their operations. By utilizing structured participation via the Somedays website, the project demonstrates how to organize large-scale distributed volunteer efforts.

The initiative sets a target of 10,000 thank you cards to be sent throughout Utah in November 2026. Participants can track progress through the Somedays website, which also hosts the logistical framework for organizing group writing events.

The players

Jenn Drummond

Founder of the Thankful and Thoughtful initiative and creator of the Somedays project.

Todd Passey

A mountain guide whose memory is being honored through the card-writing campaign.

The details

Participants can contribute by writing cards individually or by hosting group writing parties using kits provided on the Somedays website. Once completed, participants are asked to log their sent cards on the platform to track the initiative toward its 10,000-card goal. The project was founded by Jenn Drummond to honor the memory of mountain guide Todd Passey, who died in August 2026.

August 2026: Mountain guide Todd Passey dies in a ski accident.
October 26, 2026: Founder hosts two kick-off card-writing events.
November 2026: Official goal period for sending 10,000 thank you cards.
January 12, 2027: Official launch of the book Somedays.

Market Landscape

This initiative aligns with the growing trend of using gratitude-focused engagement programs to improve workplace culture and human connection. It mirrors other structured community outreach models that encourage businesses to standardize social impact activities.

Business operators should consider whether similar structured, low-barrier volunteer initiatives could improve internal morale and external community relations. Companies interested in participating can monitor the Somedays website for resources and future updates on campaign participation metrics.

The takeaway

This initiative offers a low-cost, high-engagement template for businesses aiming to facilitate team volunteerism and corporate empathy. Operators can review the event structure on the Somedays website to determine how to integrate these cards into existing employee or client appreciation efforts.