Lynchburg Luncheon Raised $27,000 for Health Screenings
The annual M.A.A.M. event provides local breast cancer screenings, showing how small-scale fundraising impacts health access.
Updated on Oct. 10, 2026 in Philanthropy
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The 24th annual M.A.A.M. Luncheon, held at the University of Lynchburg, successfully raised $27,000 to fund breast cancer screenings. The event proceeds provide free diagnostic services to women in the community who cannot afford them.
Why it matters
This fundraising effort addresses critical gaps in local healthcare accessibility for uninsured or underinsured women. By channeling 100% of proceeds directly into diagnostic care, the event maintains a low-overhead model that drives measurable service delivery.
The luncheon raised $27,000 to fund free diagnostics for local women, following a year where 400 individuals received services from event proceeds. More than 250 attendees participated in this 24th annual edition.
The players
Centra
A regional healthcare provider that coordinates diagnostic services and breast cancer screenings for the community.
University of Lynchburg
A private higher education institution that served as the host venue for the annual M.A.A.M. fundraiser.
The details
The M.A.A.M. (Mammograms Annually A Must) initiative functions through a direct-funding model where 100% of event proceeds are allocated to local diagnostic services through Centra. By hosting the event at the University of Lynchburg, organizers minimize venue costs to maximize the amount of capital available for subsidizing patient care for those unable to afford it.
Timeline
The 24th annual M.A.A.M. Luncheon took place on October 8, 2026.
In 2025, more than 400 women received medical services from event proceeds.
Market Landscape
This fundraiser operates as a local community supplement to the standards established by the Affordable Care Act preventive services mandate. It demonstrates the continued reliance on non-profit diagnostic funding for patients who face barriers to care despite existing coverage regulations.
Business operators should note the efficiency of the 100% pass-through model used to direct funds toward specific service outcomes. This approach provides a benchmark for evaluating the transparency and social impact of local charitable sponsorships.
The takeaway
Local fundraising models that link contributions to 100% service-based outcomes often experience higher community engagement. Operators seeking to support local health initiatives should monitor the specific diagnostic metrics reported by providers like Centra to track the real-world utility of their donations.
Further reading
For more on how local events organize community support, visit our Philanthropy section.
Source note: This article includes information reported by WSET.
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