Genzale Family Opened West Seattle Pumpkin Patch
The seasonal pop-up at 35th and Barton will pivot to Christmas tree sales after the Halloween holiday.
Updated on Oct. 10, 2026 in Openings & Closings
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Tony's Pumpkin Patch has opened for the season at 35th Avenue and Barton Street in West Seattle. Operators Tony and Biaggio Morella are managing the site daily through October 31, 2026.
Why it matters
Seasonal businesses often use high-traffic street corners to maximize throughput during short consumer windows. Transitioning inventory from pumpkins to trees allows operators to extend the revenue potential of a single location across two distinct holiday periods.
The business operates daily from 9 am to 7 pm, maintaining a consistent service window throughout the autumn season. The current pumpkin-focused inventory is scheduled to transition to Christmas trees in November 2026.
The players
Tony Morella
Operator of the seasonal retail patch in West Seattle.
Biaggio Morella
Operator of the seasonal retail patch in West Seattle.
The details
Tony's Pumpkin Patch functions as a temporary retail operation housed under a tent at a prominent intersection. The business focuses on a high-volume seasonal inventory mix including pumpkins, mini-pumpkins, apples, and holiday-themed decorations. This model relies on site-specific foot traffic and rapid inventory turnover before shifting to a winter-themed product line.
Timeline
October 10, 2026: Tony's Pumpkin Patch opened.
October 31, 2026: End of pumpkin sales period.
November 2026: Planned switch to Christmas tree sales.
Market Landscape
This site follows the established retail pattern of utilizing high-visibility urban intersections for rotating seasonal inventory. By layering distinct holiday products, the operators mirror common short-term retail strategies designed to maximize seasonal revenue in a limited footprint.
Operators considering similar pop-up models should note the importance of rapid inventory turnover and a clear transition plan for product lines. Monitoring the performance of the October pumpkin window will provide the necessary data to gauge demand for the upcoming Christmas tree shift.
The takeaway
Maximizing a temporary site requires clear inventory pivot points that align with shifting consumer demand. Operators should audit their current seasonal cycle to identify similar opportunities for continuous revenue throughout the Q4 period.
What happens next
The business will pivot to Christmas tree sales in November 2026.
Further reading
Find more local business updates in Seattle Openings & Closings.
Source note: This article includes information reported by West Seattle Blog....
Live Poll
Do you prefer buying seasonal holiday decorations from local pop-up markets instead of large retailers?
