Quad Agencies Won 4As Jay Chiat Silver Award
Wisconsin-based agencies Betty and Rise received recognition for their strategic brand transformation work on the CLR Brands campaign.
Updated on Oct. 7, 2026 in Advertising
Marketing agencies Betty and Rise, both owned by Quad, have been awarded a 2026 4As Jay Chiat Silver Award. The honor recognizes the agencies for their 'So Clean. So Hot.' campaign developed for CLR Brands.
Why it matters
This industry recognition highlights the collaborative strategy between Quad's creative and media wings in executing high-impact brand transformations. Such awards serve as a performance benchmark for operators evaluating agency capabilities and marketing effectiveness.
The agencies secured one 2026 4As Jay Chiat Silver Award, selected from the annual field of entries in the Brand Transformation Strategy category. The specific number of competing campaigns in this category remains undisclosed.
The players
Quad
A Sussex, Wisconsin-based marketing and printing services company that functions as a parent organization for various creative and media agencies.
Betty
A creative agency owned by Quad that collaborates on cross-functional marketing campaigns.
Rise
A media agency owned by Quad that focuses on integrated brand strategy and campaign delivery.
CLR Brands
A consumer cleaning products company that partnered with Quad agencies for the So Clean. So Hot. campaign.
The details
The award-winning 'So Clean. So Hot.' campaign utilized a coordinated approach between Quad's creative and media agencies to reposition CLR Brands. By integrating diverse agency functions, the firms executed a unified brand strategy designed to capture specific market segments through distinct creative messaging.
Timeline
October 6, 2026: The 4As Jay Chiat Award was announced.
Market Landscape
The 4As Jay Chiat Awards serve as a leading industry benchmark for evaluating brand transformation success. This award follows established patterns of institutional recognition for agencies that demonstrate effective cross-channel collaboration.
Operators should review the strategic components of award-winning campaigns to identify effective cross-functional collaboration models for their own marketing efforts. Monitoring such industry honors helps business owners evaluate the competitive landscape when selecting new agency partners.
The takeaway
Effective brand transformation requires the tight integration of creative and media strategy to move consumer perception. Analyze the specific messaging tactics used in the 'So Clean. So Hot.' campaign to see if similar positioning could benefit your brand's current market strategy.
Further reading
For more on industry benchmarks and agency performance, see our Advertising section.
