La Crosse Radiothon Raised Funds for Local Families
Local businesses and media partners have launched a two-day fundraiser to support regional healthcare initiatives.
Updated on Oct. 9, 2026 in Philanthropy
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Children's Miracle Network and Mid-West Family Broadcasting initiated a two-day Radiothon fundraiser on October 8, 2026. The event serves to collect donations for children and families within the La Crosse region.
Why it matters
The annual drive secures capital to support medical and non-medical needs for local families, leveraging the donor reach of a media partnership. Organizers aim to surpass the performance of previous years to expand support services.
The partnership has collected over $500,000 in total funds, exceeding the $150,000 record established by last year's event. Donors contribute via a live broadcast window from 6 a.m. to 6 p.m. during the two-day period.
The players
Children's Miracle Network
A non-profit organization that raises funds and awareness for a network of children's hospitals across North America.
Mid-West Family Broadcasting
A regional radio operator that manages multiple stations and community programming in the Midwest.
Emplify Health by Gundersen
A healthcare system provider operating clinics and hospitals that serves as the site for this community initiative.
The details
The Radiothon utilizes live airtime across three radio stations—95.7 The Rock, Z-93, and KQ-98—to solicit donations from the public. Operations are centralized at the lobby of Emplify Health by Gundersen's La Crosse Clinic, where organizers coordinate the broadcast. During designated power hours, corporate sponsors match incoming listener donations to accelerate fundraising totals.
Timeline
The Radiothon fundraiser began on October 8, 2026.
The two-day event runs through October 9, 2026.
Donations are accepted daily from 6 a.m. to 6 p.m.
Market Landscape
This fundraiser follows the pattern of the 2025 Children's Miracle Network Radiothon to secure community-based medical funding. It represents a recurring seasonal commitment for local media and healthcare operators to engage their shared regional base.
Business operators should track the success of these power hours as a signal of local consumer and business willingness to participate in charitable matching. This event highlights the effectiveness of media partnerships in aggregating small-dollar donations for high-impact regional needs.
The takeaway
The Radiothon model demonstrates the power of matching-gift incentives to drive donor participation during peak broadcast windows. Operators looking to align with community causes should consider establishing similarly time-bound matching periods to maximize total capital collection.
Further reading
For broader trends in regional giving, visit the Philanthropy section.
Source note: This article includes information reported by WXOW.
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