Electriclime Partnered on Global Adidas Adistar Campaign
Production studio electriclime collaborated with agencies on a visual campaign for the Adidas Adistar sneaker launch.
Updated on Oct. 6, 2026 in Advertising
Production house electriclime has partnered with agencies BMB and Cheil on the new Go Beyond the Grey advertising campaign. The project celebrates the official return of the Adidas Adistar sneaker to the market.
Why it matters
Brand campaigns serve as critical signals for footwear retailers regarding product availability and marketing support for upcoming inventory cycles. Coordinating these creative rollouts is essential for managing consumer demand during major product re-launches.
Three distinct agencies—electriclime, BMB, and Cheil—collaborated on this campaign for the Adidas Adistar. The project scope is global, though specific budget figures for this production remain undisclosed.
The players
electriclime
A global production company that specializes in high-end commercial filmmaking and creative content for major international brands.
Adidas
A multinational athletic footwear and apparel corporation that dominates global sports retail markets.
Sabrina Rynas
The director and photographer responsible for the visual execution of the Adistar campaign.
BMB
A creative agency that provides marketing strategy and brand development services for large-scale consumer goods companies.
Cheil
An international advertising agency group that manages integrated marketing and promotional strategies for global clients.
The details
The campaign, titled Go Beyond the Grey, utilizes a visual storytelling device where the consumer pressing play transforms a monochrome environment into a saturated, colorful one. Director and photographer Sabrina Rynas led the creative output, supported by executive producer Jumana Radi and producer Lora Brugioli. The production structure relies on this high-contrast imagery to differentiate the Adistar model within a crowded athletic footwear market.
Timeline
October 6, 2026: The advertising campaign details were formally announced.
Market Landscape
This campaign follows the established industry trend of using high-production-value visual assets to support the reintroduction of legacy product lines like the Adidas Adistar. It highlights the reliance on specialized global production houses to execute cohesive multi-agency marketing strategies.
Retailers carrying the Adistar should monitor local inventory levels to align with the global roll-out of this saturation-themed campaign. Use this timing to assess whether your own localized promotions can leverage similar visual narratives to drive demand for the re-released model.
The takeaway
Large-scale product re-launches hinge on creative production quality to cut through consumer indifference. Track the campaign's visual assets to see how they impact sell-through rates at your retail locations during the current quarter.
Further reading
For more on industry marketing trends, visit our Advertising section.
