Meltwater Launched Brand Campaign Featuring Kim Cattrall
The media intelligence firm is targeting executive decision-makers with a new campaign highlighting its global data capacity.
Updated on Oct. 12, 2026 in Advertising
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Meltwater has released a new global marketing campaign titled Intelligence is Always in Style to mark the company's 25th anniversary. Starring Kim Cattrall, the cinematic series emphasizes the firm's role in navigating the modern, always-on media landscape.
Why it matters
The campaign aims to reinforce Meltwater's market position for its 27,000 global customers by framing its intelligence platform as an essential tool for tracking content volume. It highlights the company's shift toward high-level brand awareness as it celebrates a quarter-century in the media intelligence industry.
Meltwater now processes 1.3 billion pieces of content daily for its 27,000 customers, a scale reached in the 25 years since the company's founding. The firm's new campaign is set to roll out across the United States, the United Kingdom, and Australia.
The players
Meltwater
A global media intelligence company providing software to 27,000 customers for tracking and analyzing news and social media content.
Kim Cattrall
An actress who stars in the campaign as a brand executive representing the firm's target audience of corporate decision-makers.
Drue Bisley
The director who helmed the production of the campaign's cinematic short-film series.
DEAD Films
The production company responsible for creating the films utilized in the campaign.
The details
Developed by the company's in-house marketing team, the campaign consists of a short-film series produced by DEAD Films and directed by Drue Bisley. The cinematic content is set in New York City and portrays media intelligence through the perspective of a brand executive to illustrate the platform's utility in real-time information tracking.
Timeline
October 12, 2026: Meltwater launched the global campaign.
Market Landscape
This campaign follows the industry trend of adapting service models to the always-on digital news cycle, which now demands continuous monitoring of massive data volumes. Meltwater is aligning its brand identity with the need for constant, sophisticated media intelligence for enterprise clients.
Operators using media intelligence tools should monitor how these platforms adjust their service levels as the volume of daily tracked content continues to grow. Evaluate whether your current intelligence providers offer the real-time data depth now being marketed as the industry standard.
The takeaway
The move underscores the growing importance of brand messaging in B2B software, where volume capacity is often the primary selling point. Operators should track how such campaigns translate into new product feature sets to ensure their internal tools keep pace with evolving market intelligence capabilities.
Further reading
For broader trends in enterprise-focused marketing strategies, see our coverage in Advertising.
More information
View the full campaign video on the company's portal.
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