Actega Appointed New Strategic and Technical Managers
The supplier has expanded its North American team to bolster commercial reach and technical support for packaging clients.
Updated on Oct. 13, 2026 in People
Actega has appointed Edgar Contreras as strategic account manager and Shawn Hendrix as technical account manager to strengthen its North American operations. The new roles are designed to enhance commercial development and technical support across the U.S., Mexico, and Canada.
Why it matters
These appointments signify a strategic shift toward deepening market penetration through coordinated account management and localized technical expertise. By separating commercial and technical functions, the company aims to improve service delivery for packaging and printing clients across the continent.
Shawn Hendrix joins the firm with 25 years of experience in printing and packaging, including 18 years in operations leadership. The moves represent an effort to expand coverage across North America, though the firm has not specified the total headcount within its regional sales division.
The players
Actega
A global manufacturer of specialty coatings, inks, and sealants primarily serving the printing and packaging industries.
Edgar Contreras
A former West Coast regional manager now tasked with leading account penetration strategies for multi-location businesses.
Shawn Hendrix
A technical expert with over 25 years in the packaging industry who previously managed operations at Genflex Labeling Solutions.
The details
Edgar Contreras, formerly a West Coast regional manager, will focus on account penetration strategies for multi-location businesses in the U.S., Mexico, and Canada. Shawn Hendrix will provide technical support for clients across Georgia, Florida, Alabama, Mississippi, and western Tennessee, drawing on his background at Genflex Labeling Solutions. These roles function to split client needs into separate strategic and technical channels, allowing for more specialized attention to large-scale account growth.
Timeline
October 13, 2026: Actega announced the appointment of two new managers.
Market Landscape
This development follows an industry pattern where packaging suppliers pivot toward higher-touch technical support to secure large-scale accounts. The move highlights a transition from generalist sales to specialized technical and strategic account management roles.
Operators in the printing and packaging sectors should evaluate whether their current suppliers provide this level of specialized technical support to troubleshoot production bottlenecks. Assess your existing service-level agreements to see if increased technical access is available for high-volume accounts.
The takeaway
Suppliers are increasingly decoupling commercial strategy from technical support to drive deeper account engagement. Operators should review their own technical support requirements to determine if their current vendors offer sufficient onsite or regional expertise to solve production hurdles.
Further reading
For more on shifts in industry leadership and regional staffing, see the People section.
Source note: This article includes information reported by Labelsandlabeling.
