Marketing Agency mdg Promoted Two Senior Leaders
The marketing agency expanded its leadership team to support continued growth across events and association client sectors.
Updated on Oct. 13, 2026 in People
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The marketing agency mdg promoted Shauna Peters to senior vice president and Tyler Day to vice president of growth. These appointments aim to bolster operational and business development oversight as the firm manages its expanding service portfolio.
Why it matters
Internal leadership shifts often signal a transition from founder-led management toward professionalized operations as firms scale. For service-based businesses, these moves help stabilize client relationships and standardize delivery systems during periods of rapid growth.
The firm elevated staff with 12 and nearly 7 years of tenure respectively to senior roles. These appointments serve to manage the operational and growth demands of the agency as it scales its client base.
The players
mdg
A marketing agency specializing in events and associations.
Shauna Peters
The newly appointed senior vice president of operations and strategy at mdg.
Tyler Day
The newly appointed vice president of growth at mdg.
The details
Shauna Peters takes on the role of senior vice president of operations and strategy, where she continues her work implementing automated workflows to reduce manual tasks across the agency. Tyler Day moves into the vice president of growth position, tasked with introducing the firm's capabilities to new organizations. These changes formalize the leadership structure necessary to manage operations across events and associations.
Timeline
2021: Shauna Peters joined the agency leadership team.
October 2026: The agency announced the promotions of Peters and Day.
Market Landscape
This change follows a pattern set by the 2021 promotion of Shauna Peters to vice president, indicating a continued focus on internal leadership development. The move reflects a broader trend of agencies consolidating management roles to handle increased volume in the events sector.
Operators should evaluate their own middle-management capacity as they scale client service teams. Prioritizing internal promotions for roles involving workflow automation can help ensure operational continuity as the business expands.
The takeaway
Professionalizing operations through internal promotions is a key strategy for managing growth without sacrificing service quality. Monitor how these new leaders integrate automation to determine if similar process improvements could improve your own firm's efficiency.
Further reading
For broader trends in firm leadership and succession, see the People section.
Source note: This article includes information reported by EXHIBITOR Online.
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