BIGO Ads Integrated Into Google AdMob Mediation
App publishers can now access BIGO Ads via Google AdMob to boost monetization through in-app bidding.
Updated on Oct. 13, 2026 in Advertising
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BIGO Ads has joined the Google AdMob mediation platform, allowing developers to integrate its SDK to scale ad revenue. The partnership supports a variety of formats including native, banner, and rewarded ads.
Why it matters
The integration allows advertisers to access a broader pool of premium traffic while providing publishers with new opportunities to increase eCPM through in-app bidding. This move is designed to help operators scale user growth and maximize monetization across their existing applications.
The BIGO Ads SDK is currently deployed across 55,000 apps, with case studies like Talkie showing a 2x increase in average revenue per user (ARPU) post-integration.
The players
BIGO Ads
An advertising platform subsidiary of JOYY Inc. that facilitates user growth and ad monetization.
Google AdMob
A mobile advertising platform that provides mediation services for developers to maximize ad revenue.
Talkie
A mobile application developer that utilizes the BIGO Ads SDK for monetization.
The details
Developers can now access the BIGO Ads SDK directly through the Google AdMob mediation platform. This allows publishers to implement in-app bidding, which automates the competition for ad inventory to improve effective cost per mille (eCPM). The integration currently supports app open, native, rewarded, banner, and interstitial ad formats.
Timeline
October 13, 2026: BIGO Ads announced the integration with Google AdMob.
Market Landscape
This integration follows the broader industry shift toward in-app bidding protocols in mobile advertising to maximize yield for publishers. It positions BIGO Ads to compete more directly for inventory by leveraging the reach of established mediation platforms.
App operators should evaluate whether adding BIGO Ads to their mediation stack can improve their eCPM through in-app bidding. Review your current ad network performance metrics to determine if this integration offers a viable path to increasing your ARPU.
The takeaway
The move enables publishers to tap into new demand sources to optimize ad revenue via established mediation rails. Operators should track their eCPM performance metrics over the next quarter to determine the specific lift provided by adding the BIGO Ads SDK to their current mediation setup.
Further reading
For more on industry monetization trends, visit our Advertising section.
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Do you trust that increased ad bidding integration in apps will maintain a good user experience?
