BidSafe One and Screencore Formed Ad Tech Partnership
The collaboration integrates privacy compliance directly into programmatic advertising workflows for publishers and brands.
Updated on Oct. 14, 2026 in Advertising
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BidSafe One and Screencore have entered a strategic partnership to embed privacy requirements into programmatic advertising infrastructure. The deal focuses on standardizing data flow management across CTV, video, display, and mobile platforms.
Why it matters
The integration aims to reconcile tightening global regulatory privacy expectations with the high-speed technical demands of programmatic infrastructure. By automating consent signal handling, the firms seek to reduce friction for advertisers operating in complex, privacy-sensitive environments.
The partnership creates a unified technical framework across one joint infrastructure, though specific deal values remain undisclosed. This integrates operations for a vendor currently participating in the IAB Transparency and Consent Framework.
The players
BidSafe One
An ad tech firm specializing in privacy and regulatory implementation for digital advertising platforms.
Screencore
A programmatic infrastructure provider for CTV, video, display, and mobile advertising that participates in the IAB Transparency and Consent Framework.
The details
The collaboration embeds privacy audits, data mapping, and consent mechanism implementation directly into Screencore's programmatic platform. BidSafe One provides the regulatory expertise, while Screencore hosts the infrastructure for CTV, mobile, and display ad delivery. This operational alignment ensures that consent signals are managed as part of the technical workflow rather than as a secondary compliance layer.
Timeline
October 14, 2026: The strategic partnership was officially announced.
Market Landscape
This move follows a long-standing industry shift toward standardizing data privacy through the IAB Transparency and Consent Framework. It marks an effort by programmatic platforms to move beyond passive consent collection toward active, infrastructure-level privacy management.
Operators using programmatic infrastructure should prepare for updated consent signal requirements as these platforms integrate stricter data management. Evaluate your existing vendor stack to ensure your current privacy compliance workflows align with these evolving technical standards.
The takeaway
Privacy compliance is increasingly becoming a core technical function of programmatic ad delivery rather than a standalone legal hurdle. Review your platform's integration capabilities to confirm that your data handling remains consistent with the latest consent framework standards.
Further reading
For more on the changing landscape of privacy in digital marketing, see Advertising.
Source note: This article includes information reported by Exchangewire.
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