Appcharge Appoints New COO to Lead Payment Strategy
The appointment signals a shift for app operators looking to scale direct-to-consumer payments through a merchant-of-record platform.
Updated on Oct. 21, 2026 in People
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Appcharge has appointed payments industry veteran Ronen Morecki as its new chief operating officer. Morecki will lead the company's payments strategy and its Merchant of Record platform, targeting the shift toward direct-to-consumer payments for subscription and AI apps.
Why it matters
As the global in-app payment market moves toward a projected $450 billion valuation by 2030, operators are increasingly looking for ways to bypass traditional store commissions through direct-to-consumer payment structures.
Appcharge currently processes 1 billion dollars in annual transaction volume for its game publishers. The company is now positioning itself to capture a portion of the global in-app payment market, which is projected to reach 450 billion dollars by 2030.
The players
Ronen Morecki
An industry veteran with over 25 years of experience in payments and SaaS who previously held roles at monday.com and co-founded ZooZ.
Appcharge
A payment infrastructure provider that specializes in Merchant of Record services for app developers and game publishers.
The details
Morecki will focus on the company's Merchant of Record platform, which manages the complex tax and regulatory compliance requirements involved in international app payments. By handling the payment flow, the platform allows developers to shift toward direct-to-consumer billing in jurisdictions like the US and the EU. This strategy is intended to help subscription, fitness, and AI-based applications diversify their revenue streams away from standard app store payment conduits.
Timeline
2030: Projected reach of the global IAP market to 450 billion dollars.
Market Landscape
Appcharge's appointment of a payments expert follows the industry-wide trend of developers seeking to reduce dependency on major app store commissions. The company aims to position itself as a key infrastructure partner for developers navigating the complex tax and regulatory requirements of direct-to-consumer billing.
Developers and app operators should evaluate their current payment infrastructure to determine if migrating to a Merchant of Record model offers meaningful savings on platform commissions. Monitor how these specialized payment providers address regulatory changes in the US and EU markets to ensure compliance as you scale.
The takeaway
Operators looking to adopt direct-to-consumer payment structures must prioritize partners that solve for multi-jurisdictional compliance. Track how competitors in the fitness and AI spaces structure their checkout flows to benchmark your own payment strategy against current industry best practices.
Further reading
For more on shifting leadership roles and their impact on strategy, visit our People section.
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Do you trust that new payment platforms make managing digital subscriptions easier for your household?
