Dojo Appoints VCCP Roar as Social Media Agency
The payments firm selects a new partner to sharpen its social media strategy and enhance engagement with UK merchants.
Updated on Oct. 21, 2026 in Advertising
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Payment technology firm Dojo has appointed VCCP Roar as its social media agency of record following a competitive pitch. The move coincides with the designation of VCCP Media to handle Dojo's media account across the UK and Ireland.
Why it matters
Dojo is scaling its brand presence to support its processing of more than £43 billion annually for 110,000 UK merchants. The company selected the agency to ensure its social strategy, which focuses on customer stories and cultural moments, aligns with broader business growth objectives.
Dojo processes over £43 billion annually for its base of 110,000 UK merchants, while its new agency, VCCP Roar, reports approximately £22 million in combined revenue. The firm employs 150 people.
The players
Dojo
A payment technology provider that facilitates transaction processing for merchants.
VCCP Roar
A communications agency formed in 2025 with 150 employees that focuses on social media strategy.
VCCP Media
A media agency appointed to manage media operations for clients in the UK and Ireland.
The details
VCCP Roar will oversee the development of social media campaigns and channel content for Dojo. The agency plans to leverage specific customer stories and cultural moments to drive brand engagement for the payment provider. This selection followed a formal, competitive pitch process conducted by Dojo to evaluate potential partners.
Timeline
November 2025: VCCP Roar was formed through the merger of Good Relations, Harvard, and Teamspirit.
August 2026: VCCP Roar secured the consumer communications account for Starbucks UK.
October 21, 2026: Dojo officially announced the appointment of its new social media and media agencies.
Market Landscape
This appointment follows VCCP Roar's high-profile win of the Starbucks UK consumer communications account in August 2026. The agency is continuing to consolidate its market position after its 2025 formation through the merger of three separate firms.
Operators should monitor how Dojo integrates customer narratives into their social channels to benchmark their own digital marketing performance. Smaller firms evaluating agency partners should consider the value of recent industry mergers, like the one that created VCCP Roar, when vetting capacity and service scale.
The takeaway
Dojo’s strategic move underscores the trend of established fintech companies investing in agency-led content to humanize transactional services. Marketing leads should track how agencies leverage customer-focused social strategies to increase conversion rates in competitive payment markets.
Further reading
For more on industry shifts, visit our Advertising section.
Source note: This article includes information reported by PRovoke Media.
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