Husqvarna Shifts Production to Lower Costs, Adjusts Prices
The manufacturer is moving production to the Czech Republic and Asia to improve earnings and potentially lower mower prices.
Updated on Oct. 21, 2026 in Manufacturing
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Husqvarna is shifting production of its robotic lawnmowers from Britain to the Czech Republic and moving battery-powered tool manufacturing to Asia. The reorganization follows a quarterly loss driven by weak demand and rising costs, with the changes aimed at restoring profitability by 2027.
Why it matters
Rising operating costs and drought-driven demand declines have forced the manufacturer to consolidate its footprint to protect margins. This pivot signals a broader shift in the sector to lower-cost manufacturing regions as companies struggle to balance pricing against competitive pressure.
Husqvarna realized 935 million Swedish crowns in savings this year, yet saw its shares fall approximately 10 percent following a quarterly loss. The company maintains an entry-level price for robotic mowers starting at 1,000 euros to avoid the lower-end market segments.
The players
Husqvarna
A global manufacturer of outdoor power products, including robotic lawnmowers and handheld tools.
The details
The relocation from Britain to the Czech Republic leverages lower regional manufacturing costs, while shifting handheld tool production to Asia aims to stabilize supply chains. This structural realignment follows a period where Husqvarna moved production from China to Europe to mitigate tariff exposure. The company now seeks to restore profitability by 2027 through these cost-reduction measures and potential price adjustments for its branded robotic equipment.
Timeline
Q3 2026: Drought conditions in Europe led to weak equipment sales.
2027: Potential timeline for restoration of company profitability.
2028: Shift of battery-powered handheld tool production to Asia becomes fully effective.
Market Landscape
The 2025 European Union investigation into the dumping of Chinese robotic mowers serves as a critical regulatory precedent for European manufacturers. Husqvarna is now reconfiguring its supply chain in direct response to the competitive pressures underscored by that ongoing trade dispute.
Operators should monitor Husqvarna's robotic mower pricing, as the company may lower its 1,000 euro entry point to defend market share. Buyers and distributors should prepare for potential supply chain shifts as manufacturing migrates toward Asian hubs through 2028.
The takeaway
Husqvarna is prioritizing cost efficiency to recover from a quarterly loss by streamlining its international production footprint. Managers should keep a close watch on the 2028 production shift as a signal for potential equipment price volatility in the lawn care sector.
Further reading
For broader trends in global industrial supply chains, see Manufacturing.
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Do you trust that established brands can maintain quality while shifting production to lower-cost countries?
