Two Circles Names New Head of APAC Media Rights
Operators in the sports sector gain a new contact for data-driven media rights strategy in the APAC region.
Updated on Oct. 21, 2026 in People
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Two Circles has appointed Augustine Tan as its new head of media rights for the APAC region. Tan will leverage his background in partnership management and audience intelligence to support sports organizations as the sector expands.
Why it matters
The hire aligns with the projected growth of the global Fan Economy toward $2 trillion, signaling a shift toward specialized data-driven media rights management for international sports entities.
The global Fan Economy is projected to grow toward $2 trillion in value. This market expansion highlights the increasing scale of sports-focused media rights and audience monetization strategies.
The players
Two Circles
A global sports marketing and data intelligence agency focused on helping organizations monetize fan engagement.
Augustine Tan
An industry executive with experience managing rights for the NFL, FIBA, and WTA and former roles at Sportfive, WWE, and DAZN.
The details
Tan will lead media rights operations across APAC, focusing on utilizing audience intelligence to optimize rights partnerships. His experience includes managing high-profile partnerships for the NFL, FIBA, and the WTA, as well as operational work with entities like Dentsu and World Rugby. These capabilities will be applied to support Two Circles' efforts in data-backed sports marketing and rights distribution.
Timeline
October 20, 2026: Two Circles announced the hiring of Augustine Tan.
2022: Augustine Tan operated his own business, A Side Project 2022.
Market Landscape
This hire reflects the broader investment in data-backed rights strategies as the sports industry tracks toward the $2 trillion Fan Economy projection. It follows a trend of agencies consolidating specialized media expertise to capture value in high-growth international sports markets.
Operators in the sports sector should monitor how APAC-specific media rights strategies shift toward integrated audience intelligence models. Reviewing current partnership frameworks against these evolving data-backed standards is recommended for maintaining competitive positioning.
The takeaway
The move underscores the growing premium placed on technical expertise in rights monetization within major sports markets. Managers should evaluate whether their existing internal data infrastructure is sufficient to support complex rights partnership deals as market valuations rise.
Further reading
For more updates on leadership shifts in the industry, visit People.
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