Womenswear Brand Xandres to Enter German Market in 2027
The Belgian label is expanding its international footprint after seeing a 27% revenue increase in the Dutch market.
Updated on Oct. 21, 2026 in Business Strategy
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Belgian womenswear label Xandres plans to enter the German fashion market in spring 2027 following a period of steady growth in the Netherlands. The company, which is owned by Damartex, reported 36.6 million euros in turnover for the 2025/26 financial year.
Why it matters
Xandres is leveraging data-driven operational strategies and successful expansion into the Netherlands to target Germany as its next major international growth territory. The firm reports increasing profitability, with EBITDA rising 14% to 1.6 million euros in the most recent fiscal year.
The firm recorded 36.6 million euros in turnover for the 2025/26 financial year, representing a 1.2% increase compared to the prior period. EBITDA reached 1.6 million euros, a 14% gain, as the brand continues to support its 14 company-owned shops and over 280 multi-brand partners.
The players
Xandres
A Belgian womenswear label operating 14 company-owned shops and partnering with over 280 multi-brand stores.
Damartex
The parent company that acquired Xandres in 2016.
The details
Xandres manages market entries by combining creative fashion strategy with data-driven collaboration in stock management and marketing. By partnering with premium retailers, the company scales its distribution while maintaining its position in the womenswear sector with a broad size range from 34 to 56. This operational model has fueled recent growth in the Netherlands, where revenues increased by 27% year-over-year.
Timeline
1968: Xandres begins operations in Belgium.
2016: Damartex acquires the Xandres label.
2025/26: Financial year reporting period.
October 2026: A new company-owned shop is scheduled to open in Haarlem.
Spring 2027: Xandres is set to enter the German fashion market.
Market Landscape
Xandres expansion plans follow the broader industry trend of using advanced stock management and localized consumer data to reduce risk when entering new international territories. This approach builds upon the brand's established operational success in the Netherlands.
Retailers should monitor how the brand manages inventory and partner marketing during its 2027 German expansion as a model for scaling multi-brand collaborations. Operators should note the effectiveness of combining size-inclusive offerings with data-driven market entry to capture growth in fragmented regional markets.
The takeaway
Xandres growth demonstrates the value of leveraging a stable home market to fund international expansion through hybrid retail and wholesale models. Operators should track the firm's use of data in managing its 280-plus multi-brand partnerships as it adapts to German consumer demand in 2027.
What happens next
Xandres will open a new company-owned shop in Haarlem at the end of October 2026.
Further reading
For more on managing international growth, visit our Business Strategy section.
Source note: This article includes information reported by FashionNetwork.
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