Lenovo Appoints New President for Latin America
The new regional leader brings a background in channel management, which may signal shifts for local distributors and partners.
Updated on Oct. 22, 2026 in People
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Lenovo has appointed Diego Majdalani as president of its Latin American operations. The executive move follows the departure of long-time Motorola leader Sergio Buniac.
Why it matters
Changes in regional leadership for major hardware vendors often signal shifts in go-to-market strategy or channel partner management. Operators should watch for adjustments to distribution and local support models under the new leadership.
The new regional president brings 25 years of experience to the role, including 17 years at Dell Technologies. He replaces an outgoing executive who spent 30 years at Motorola, a subsidiary of Lenovo Group.
The players
Lenovo
A global technology company that manufactures personal computers, tablets, and smartphones.
Diego Majdalani
The newly appointed senior vice president and president for Latin America with extensive channel management experience.
Sergio Buniac
The outgoing executive who concluded a 30-year career at Motorola.
Dell Technologies
A multinational information technology corporation known for hardware, software, and enterprise solutions.
Motorola
A telecommunications company and Lenovo Group subsidiary focused on mobile device manufacturing.
The details
Diego Majdalani steps into the role of senior vice president and president for Latin America after an extensive career at Dell Technologies, where he previously managed channels for international markets. This background suggests a potential focus on optimizing channel partnerships and regional distribution networks. The transition replaces Sergio Buniac, a career veteran of Motorola, which remains under the Lenovo corporate umbrella.
Timeline
October 12, 2026: Diego Majdalani's appointment became effective.
Market Landscape
Large hardware vendors frequently rotate executive leadership to match shifting market demands in emerging regions. This transition follows a pattern where global tech firms appoint leaders with specific channel expertise to manage complex distribution networks.
Operators in Latin America should evaluate if their current partnership terms with the vendor remain consistent with existing agreements. Monitor for any upcoming updates to channel incentives or support structures as the new leadership settles into the role.
The takeaway
Leadership transitions at the regional president level often precede tactical changes in vendor-dealer relationships. Operators should confirm their points of contact and request briefings on any upcoming revisions to channel partner programs.
Further reading
For more on executive changes impacting the tech industry, visit People.
Source note: This article includes information reported by Telecompaper.
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