Pesa Launches Sickle Cell Support Initiative
Financial services provider Pesa commits $20,000 to fund a new health advocacy initiative for four global organizations.
Updated on Oct. 23, 2026 in Philanthropy
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The Adekunle Gold Foundation and Pesa have launched the We're Not Done initiative to support four organizations focused on sickle cell disease. The program begins with a $20,000 commitment from Pesa to help improve healthcare access, education, and patient advocacy.
Why it matters
This partnership leverages corporate capital to strengthen nonprofit operations in the health sector. For firms, the move highlights how financial services providers are increasingly integrating social impact programs into their core cross-border operational frameworks.
Pesa has committed $20,000 to the We're Not Done initiative, which supports four sickle cell organizations in its inaugural cycle. The program leverages Pesa's existing infrastructure that supports international money transfers to more than 40 countries.
The players
Adekunle Gold Foundation
A charitable organization founded in 2023 that focuses on health-related community support.
Pesa
A financial services company based in Canada that provides international money transfer solutions to users in over 40 countries.
The details
The initiative funnels resources to the Sickle Cell Advocacy Management Initiative, Not Just You, Sickle Life, and It Takes A Village. By serving as the program partner, Pesa coordinates the allocation of funds to these groups, which operate across Nigeria, Canada, Ghana, and the United Kingdom. The operational model aims to scale existing advocacy and education efforts through dedicated capital injections.
Timeline
The Adekunle Gold Foundation was established in 2023.
The We're Not Done initiative officially launched on October 23, 2026.
Market Landscape
The launch of We're Not Done follows the industry trend of embedding philanthropic efforts into fintech operational structures. This initiative reflects a broader push by financial services firms to align their social impact goals with their cross-border footprint.
Operators looking at similar partnerships should assess how social initiatives can align with existing service territories to drive operational efficiency. Companies should evaluate whether their philanthropy serves to strengthen the supply chain or partner networks that already operate within their business ecosystem.
The takeaway
This partnership highlights how businesses can scale impact by aligning charitable grants with their existing international network. Organizations should track the outcomes of this inaugural cycle to determine if this model of targeted support is viable for future industry-led health initiatives.
Further reading
For more on how organizations structure community investments, visit Philanthropy.
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Do you believe financial companies should prioritize funding local health-support initiatives?
