Global TV Experts Hires Growth Manager for U.S. Expansion
The firm is scaling its international reach by bringing on a telecommunications veteran to lead new business development.
Updated on Oct. 24, 2026 in People
Global TV Experts has appointed industry veteran Maddie Minty as its new international growth manager to spearhead the firm's expansion into the United States. Minty will focus on building client relationships across international markets to drive brand awareness and customer acquisition through television advertising.
Why it matters
The company is seeking to scale its reach beyond its current markets in Canada, Europe, and Africa. By hiring a manager with extensive telecommunications sector experience, the firm aims to strengthen its competitive position and client onboarding capacity in new territories.
The firm is leveraging 10 years of sector experience to drive growth, though the total investment size for its new U.S. operations remains undisclosed.
The players
Maddie Minty
An international growth manager with 10 years of telecommunications industry experience and a background at Virgin Media, Netomnia, and Toob.
Global TV Experts
A London-based firm providing television advertising services that is currently expanding its footprint into the United States.
The details
Minty joins the firm after holding roles at telecommunications providers Virgin Media, Netomnia, and Toob. Her operational focus involves assisting business clients with integrating television advertising into their marketing stacks to capture broader customer segments. This hire follows the firm's recent move to launch operations in the United States, signaling a departure from its previously centralized presence in Canada, Europe, and Africa.
Timeline
October 24, 2026: Appointment of Maddie Minty announced.
Market Landscape
This move mirrors the industry-wide trend of firms hiring telecommunications experts to bridge the gap between digital marketing and traditional broadcast infrastructure. It marks a significant shift as the agency attempts to scale its established European and African models into the U.S. market.
Operators looking to scale their own international footprint should monitor how the firm adapts its existing ad-buying model to U.S.-specific broadcast regulations. Focus on whether the new management role prioritizes local regulatory compliance or centralized marketing efficiency as the primary driver for entry.
The takeaway
The appointment underscores the value of bringing deep telecommunications sector expertise into advertising firms when entering complex new markets. Owners should track the firm's growth rate in the U.S. as a benchmark for how similar ad-tech models translate across competitive international borders.
Further reading
For more on shifting leadership roles across the industry, read the latest analysis in People.
Source note: This article includes information reported by Bdaily Business News.
