Splitit Launches White-Label Card for Mid-Sized Banks
Financial institutions can now integrate instalment payment functionality directly into their existing digital infrastructure.
Updated on Oct. 25, 2026 in Financial Services
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Splitit has launched a new white-label World Mastercard, providing mid-sized banks and credit unions with the software to offer embedded instalment payments. The product, which utilizes the Mastercard network, aims to enable regional financial institutions to deploy instalment lending features directly within their existing digital infrastructure.
Why it matters
As regulators in the UK and EU move to bring buy-now-pay-later services under stricter oversight, this bank-embedded model offers a compliant alternative for smaller institutions lacking the resources to build proprietary systems. Integrating instalments into traditional credit cards allows banks to compete with standalone fintech apps while navigating evolving regulatory landscapes.
Splitit currently supports 4,500 active merchants across 30 countries, providing a established base for its new instalment engine. The system allows for a 30-day full settlement period on smaller transactions while enabling banks to embed long-term instalment functionality for larger purchases.
The players
Splitit
A financial technology firm that provides software for instalment payment services and mobile user experiences.
Mastercard
A global payments network that provides transaction infrastructure, tokenisation, and security protections.
Financial Conduct Authority
The United Kingdom's financial regulatory body currently working to regulate buy-now-pay-later products.
The details
The technology layer integrates into a bank’s existing digital portal, allowing cardholders to manage instalment thresholds via a mobile application. Splitit provides the instalment software and user experience, while Mastercard handles backend operations, including tokenisation, dispute resolution, and Zero Liability protection for the issuing institution.
Timeline
2019: Standalone buy-now-pay-later providers scaled operations.
Early 2027: The new white-label card product becomes available to financial institutions.
Market Landscape
This development follows the EU's decision to include short-term instalment lending under the Consumer Credit Directive, signaling a broader push toward formalizing oversight for credit products. It represents a strategic pivot for regional banks to adopt compliant, white-label infrastructure rather than navigating standalone fintech licensing.
Mid-sized financial institutions should evaluate their digital infrastructure to determine if white-label instalment integrations can help address increasing consumer demand for flexible credit while remaining compliant with new UK and EU standards. Operations teams should monitor the 2027 rollout to compare potential development costs against the expenses of proprietary program building.
The takeaway
The move toward bank-embedded instalments shifts the competitive dynamic away from standalone fintech apps toward traditional financial institutions. Operators at mid-sized banks should monitor the 2027 rollout as a benchmark for deploying compliant, consumer-facing lending tools.
Further reading
For additional context on how regulatory shifts are changing bank offerings, visit the Financial Services section.
Source note: This article includes information reported by The Fintech Times.
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Would you choose an instalment-enabled card over a traditional credit card for your large purchases?
