AKA Communications Appoints Director to Lead GCC Growth
The firm is integrating its UAE and London operations to better connect regional networks and expertise.
Updated on Oct. 26, 2026 in People
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AKA Communications has appointed Chloe Boston as senior director for the GCC region. In this role, she will lead the agency’s Middle East business and integrate operations between the firm’s UAE and London teams.
Why it matters
The appointment signals a strategic effort to unify regional expertise across the Middle East and the U.K. for international communications firms. It reflects a shift toward leveraging cross-market networks to better manage agency growth in expanding Gulf markets.
Founded in 2019, AKA Communications is scaling its leadership to support its expansion in the Gulf region. The firm is bridging its UAE and London offices, following the appointee's previous 5-year tenure at PRCO Group.
The players
AKA Communications
An international agency founded in 2019 that provides communication services across the UK and the Middle East.
Chloe Boston
A communications executive with previous experience at Knight Frank MENA and PRCO Group who now leads Middle East operations.
Antony Rettie
A co-founder of AKA Communications who helped establish the firm in 2019.
Katrina Kutchinsky
A co-founder of AKA Communications who helped establish the firm in 2019.
The details
Chloe Boston will manage the firm's Middle East business from her base in Dubai, focusing on connecting agency networks across the UAE, Saudi Arabia, Qatar, and Egypt. By integrating the agency’s UAE and London operations, the firm aims to synchronize expertise to handle cross-border communication mandates. Boston brings regional operational experience, having moved to the UAE in 2020 after a career start in the London PR market.
Timeline
2019: AKA Communications was founded.
2020: Chloe Boston moved to the UAE.
October 26, 2026: Chloe Boston is appointed as senior director.
Market Landscape
This appointment follows a documented pattern of international firms deepening their leadership teams to bridge the gap between U.K. and Gulf operational markets. It aligns with the broader push by agencies to integrate cross-continental expertise to capture regional growth.
Operators in the communications sector should watch how the agency bridges its London and UAE workflows to see if this integration improves client reach across the Gulf. Business leaders should track such leadership shifts as indicators of regional investment priorities for professional services firms.
The takeaway
Agencies expanding into the GCC should evaluate the benefits of centralizing leadership to bridge cross-border network silos. Operators should monitor how similar firms consolidate their global staffing to scale their influence in the Middle East market.
Further reading
For broader trends regarding executive talent moves, visit the People section.
Source note: This article includes information reported by Campaign Middle East.
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