Haylo Appoints Veridooh as Ad Verification Partner
Programmatic buyers will now independently audit campaign delivery across professional screens using new verification technology.
Updated on Oct. 26, 2026 in Advertising
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Haymarket Media unit Haylo has selected Veridooh as its preferred independent verification partner for digital out-of-home advertising campaigns. This partnership will track campaign delivery across professional environments, impacting how programmatic buyers verify ad performance.
Why it matters
The move enables programmatic advertisers to independently validate out-of-home campaign delivery without relying on media owner play logs. This shift aims to standardize data accuracy for brands targeting audiences through specialized medical and business publications.
The partnership spans 30+ market-leading medical and business publications used for audience targeting. The verification scope currently covers the programmatic digital out-of-home activity conducted by Haylo.
The players
Veridooh
An independent out-of-home verification provider that utilizes proprietary technology to track and report on ad campaign delivery.
Haylo
A business unit of Haymarket Media that utilizes first-party audience data to drive programmatic digital out-of-home advertising campaigns.
The details
Veridooh will deploy its SmartCreative technology to capture real-time data on campaign delivery, bypassing the traditional reliance on play logs provided by media owners. By tracking impressions independently, this mechanism allows advertisers to audit campaign performance across professional screens. This integration provides a layer of transparency for programmatic buyers managing complex media buys in niche professional environments.
Timeline
October 26, 2026: Veridooh was officially appointed as the preferred verification partner for Haylo.
Market Landscape
This partnership marks a shift toward independent verification for specialized programmatic advertising networks. It follows the growing industry trend of moving away from proprietary media owner logs in favor of third-party audit tools like Veridooh's SmartCreative technology.
Programmatic advertisers should assess whether their current verification providers rely on external play logs or independent, real-time tracking. This partnership signals that buyers in niche professional markets will increasingly demand verified impression data as a baseline requirement for media spend.
The takeaway
Independent verification reduces the risk of reporting discrepancies by ensuring campaign metrics are measured by a neutral third party. Operators should audit their current ad-tech stack to confirm if verification is performed through direct screen tracking or vendor-supplied logs.
Further reading
For broader trends in campaign auditing and digital ad performance, visit Advertising.
Source note: This article includes information reported by Digital Signage Today.
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Do you believe companies should use independent third parties to verify their digital advertising performance?
