Pinterest Opens Ad Inventory to Programmatic Platforms
Advertisers can now purchase Pinterest display and video ads through their preferred programmatic buying platforms.
Updated on Oct. 26, 2026 in Advertising
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Pinterest now allows advertisers to purchase its display and video inventory through major programmatic platforms like Amazon Ads, Google Display & Video 360, and Yahoo DSP. This expansion across North America, South America, and Asia Pacific aims to increase automation for brands utilizing programmatic buying.
Why it matters
Major brands are shifting toward automated ad buying to improve efficiency, and this move allows marketers to integrate Pinterest inventory directly into their existing programmatic workflows. For operators, this provides a new channel to reach a massive user base while centralizing campaign management.
Pinterest reports 640 million monthly active users and over 80 billion monthly searches. A test campaign by Moroccanoil showed a 15% reach increase and 20% higher click-through rates compared to its standard Amazon DSP benchmarks.
The players
A visual discovery and social media company with 640 million monthly active users.
Magnite
A supply-side platform that provides technology for publishers to sell ad inventory programmatically.
Moroccanoil
A global beauty brand that manages multi-channel digital advertising campaigns.
A technology conglomerate that operates the Google Display & Video 360 buying platform and manages supply-side operations in specific regions.
The details
Ad buyers can now transact through private marketplaces, preferred deals, and programmatic guaranteed deals using Magnite as the primary supply-side platform. Inventory is integrated into Magnite Orchestration, where AI agents manage the packaging and activation of ad units. This backend automation allows firms to manage Pinterest campaigns alongside other digital displays in a unified environment.
Timeline
June 2026: Moroccanoil tested Pinterest inventory in its Amazon DSP campaign.
Oct. 29, 2026: Pinterest reports its third-quarter revenue.
Market Landscape
Pinterest is adopting Magnite Orchestration to enable AI-driven automated ad packaging. This follows a broader industry trend of integrating niche visual search platforms into established programmatic stacks previously dominated by traditional display and video inventory.
Operators running programmatic campaigns should evaluate whether their existing DSP workflows can now incorporate Pinterest to boost reach and click-through rates. Monitor the upcoming third-quarter earnings report for signals on how this shift impacts platform-wide revenue efficiency.
The takeaway
The move to programmatic buying signals that Pinterest is shifting from a premium, direct-buy silo into a standard component of broader media plans. Digital marketers should track the 20% click-through rate advantage observed in pilot tests against their own current channel performance metrics.
What happens next
Pinterest will provide further insight into the fiscal impact of these programmatic shifts when it reports its third-quarter revenue on Oct. 29, 2026.
Further reading
For broader trends in digital marketing and campaign automation, explore the Advertising section.
Source note: This article includes information reported by Adweek.
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